Step #2: Use First Touch Attribution for Content Publishers
Content affiliates play an important role in an affiliate program, but can often go unrewarded for their efforts in driving consumers to make purchases. Keeping content affiliates happy and engaged with your program is paramount to your success, and first touch attribution is great step in this direction.
The Evolution of Gaming Industry Growth from Influencers and Affiliates
We rallied five experts to talk about the evolution of the gaming industry as it relates to influencers and affiliates and highlighted key takeaways for brands to consider for their marketing strategy. Trent Knox (Esports Business Network - EBN), James Creech (Paladin), Vincent Frechette (PWNGames), Daron Melkonian (Skillz), Evan Heby (Tipalti)
How To Stop Coupon Poachers From Ruining Your Affiliate Program with Alex Heckmann
We sat down with clean.io's Alex Heckmann to identify when coupon affiliates are stealing credit from deserving affiliates. More importantly, we discuss how to prevent coupon extensions from destroying your profit margin and other performance partnerships.
(Case Study) Harvest Hosts Affiliate Program: Making Partners Feel At Home Through The Everflow Platform
Case study details how Harvest Hosts, an emerging RV vacation brand, created a thriving affiliate program with payout, creative, coupon, and email segmentation features in the Everflow partner marketing platform.
Cookie Apocalypse Countdown: ITP 2.2 Changes
With ITP, Apple has been rolling out a new way for handling Cookie tracking in Safari, which makes up ~17% of web traffic (and 49% for US Mobile Web traffic). ITP greatly restricts cookie-based tracking - forcing advertisers to adjust their promotion methods away from cookie tracking.