Fireside Chat

The Meta Black Box: How to Find Power Affiliates & Drive 100+ Sales a Day

October 8, 2025

About The Chat

From surprise updates by Meta to rising CPMs, limited targeting, and fuzzy attribution, paid social keeps even the best marketers on their toes. Join social traffic experts Will Perry, Founder of Power Affiliate Network and REASON Agency and Pat Franklin, Marketplace Partner Manager at Everflow for a candid discussion on one of the most unpredictable channels in affiliate marketing. They’ll explore how brands can work with affiliates to drive real conversions and leads on Meta while leveraging next-gen tracking features and experienced media buyers who put brand goals and image first.

Navigating Meta's Volatility

Adapt to unexpected platform updates, fluctuating CPMs, and evolving trends across Meta and the broader social ecosystem.

Brand-Ready Scaling

Assess your brand’s readiness for paid affiliate traffic and leverage advanced tracking alongside expert media buying to drive scalable, measurable results.

Pushing Scale Responsibly

Learn how to expand with the right partners with reliable metrics, maintain brand-aligned relationships, and focus on tracking and collaboration to turn affiliates into true partners.

Meet The Expert

Meet The Experts

Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Pat Franklin
Marketplace Partner Manager
Everflow
Pat Franklin brings deep expertise in paid social, media buying, and marketplace growth to the discussion. As Marketplace Partner Manager at Everflow he helps brands and partners navigate unpredictability by combining advanced technology with his own hands-on experience. He is dedicated to connecting brands directly with publishers to build strong, scalable partnerships that deliver high-quality leads while protecting and enhancing reputation.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Pat Franklin
Marketplace Partner Manager
Everflow
Pat Franklin brings deep expertise in paid social, media buying, and marketplace growth to the discussion. As Marketplace Partner Manager at Everflow he helps brands and partners navigate unpredictability by combining advanced technology with his own hands-on experience. He is dedicated to connecting brands directly with publishers to build strong, scalable partnerships that deliver high-quality leads while protecting and enhancing reputation.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Pat Franklin
Marketplace Partner Manager
Everflow
Pat Franklin brings deep expertise in paid social, media buying, and marketplace growth to the discussion. As Marketplace Partner Manager at Everflow he helps brands and partners navigate unpredictability by combining advanced technology with his own hands-on experience. He is dedicated to connecting brands directly with publishers to build strong, scalable partnerships that deliver high-quality leads while protecting and enhancing reputation.

Fireside Chat Highlights

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