From surprise updates by Meta to rising CPMs, limited targeting, and fuzzy attribution, paid social keeps even the best marketers on their toes. Join social traffic experts Will Perry, Founder of Power Affiliate Network and REASON Agency and Pat Franklin, Marketplace Partner Manager at Everflow for a candid discussion on one of the most unpredictable channels in affiliate marketing. They’ll explore how brands can work with affiliates to drive real conversions and leads on Meta while leveraging next-gen tracking features and experienced media buyers who put brand goals and image first.