Drill Into Your Campaign Performance
Make informed decisions with clear data:
→ View channel performance by placement, city, etc.
→ Evaluate channel performance by more than revenue
→ Find underperforming sources and block them
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Reporting That Makes Data Actionable
Dimensional Analytics
Break down performance from each placement.
Event Tracking
Track engagement events driven by your partners.
Click-To-Conversion Time
View reports and set rules that prevent coupon poaching.
Variance Reports
Compare performance across any two time periods.
Schedule Reports
Build custom reports and automate email delivery.
Easily Drill Into Data To Make Decisions
Most performance partners promote across multiple websites or sub-affiliates. You need the ability to quickly drill down into each partner or channel to see performance across each placement. Optimizing away a few low quality placements transforms good partners into great partners.
Understand What Drives Results:
Track Engagement Through Expansion
Evaluating your partner performance based on who drove the final purchase only gives you a partial picture of true value. Some influencers and content producers deliver a handful of direct sales, but generate massive engagement with their traffic. Engaged users are future top customer opportunities and tracking their value matters.
How Tracking Events Benefits You:
Prevent Coupons From Taking Last Second Credit
All eCommerce affiliate marketing programs need a strategy for handling coupon websites and their user-generated submissions. Click-to-conversion time reporting allows you to see how long the user spent on your website before completing their purchase, and catch last-second coupon-attributed purchases. Building an effective coupon poaching defense ensures that you properly reward the sources that deliver true value.
Effective Strategies For Preventing Coupon Poaching:
Set a minimum click-to-conversion time for treating conversions as valid.
Set alert automations to notify you whenever any partner placement delivers purchases with suspiciously short click-to-conversion times.
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See How Your Channels Are Trending
Everything with performance is relative to your own business metrics. Use variance reports to quickly compare any two periods of time to see positive and negative changes in performance across every partner. Simple actionable data helps you consistently make the right decisions that amplify your ROI growth.
How Variance Reports Benefit You:
Ready To Scale Your Marketing?
Find agencies that specialize in your vertical and can help you grow faster through relationship, tech resources, or value adding offerings.
Ready To Scale Your Marketing?
Find agencies that specialize in your vertical and can help you grow faster through relationship, tech resources, or value adding offerings.
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