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In the ever-evolving landscape of lead generation, Pay Per Call has emerged as a transformative force, enabling businesses to adapt and pivot effectively in response to evolving regulations and changes. This is even more important in industries and verticals like Insurance and Financial Services where new rules and regulations will require you to make fundamental changes to how your business operates and generates leads. Diversifying into inbound calls has become not just a strategic option but a necessary step to protect your business, mitigate big potential losses, and scale your operations. Inbound calls are a crucial and dynamic customer acquisition channel for performance marketing companies and enterprise brands. They not only ensure compliance with ever-changing regulations but also deliver high-quality leads, build trust, offer personalized engagement, and provide valuable data insights.

The affiliate industry has seen a flurry of innovation and development this year with new partners and technologies that have quickly taken hold. Join Michael Cole, CMO of Everflow and Renee Christensen, Sr. Director of Data and Analytics Strategy at Acceleration Partners as they walk through what happened in 2023, share expectations for the year ahead and review practical steps for brands looking to scale their partnerships in 2024.

Join Lacie Thompson from LT Partners to learn how you can expand your partner mix to reach new audiences and drive incremental growth. Many partner programs rely on only a handful of affiliates and strategies for diversifying their affiliate partnerships is still a big question on many brand's minds. As more brands look to accelerate performance from affiliate marketing, a diverse affiliate portfolio can bring many benefits including mitigating risk, growing audience reach and accelerating program growth