Fireside Chat

From Ambassadors to Creators: Cracking the Code on High-Impact Influencer Programs

July 30, 2025

About The Chat

Are you ready to move past the hype and truly leverage brand partnerships that drive revenue? Join industry leaders Henrietta Sheeran (Affiliate Summit), Haafiz Dossa (Inflektion), Ed Ceballos (Everflow), and Rob Israch (Tipalti), for an exciting fireside chat to reframe how you tackle influencer and creator partnerships. This isn’t just another session on influencers. We’re diving into the nuances that differentiate creators, brand ambassadors, affiliates, and influencers, with an honest take on different approaches, and how to pick the one that makes the most sense for your brand’s growth journey.

Partner Deep Dive

The key distinctions between various partnership types and how to leverage each effectively.

Custom Incentive Models

Smart incentive models that drive real results, moving beyond one-size-fits-all approaches.

Data For Growth

How using data will help you max out your program success.

Meet The Expert

Meet The Experts

Henrietta Sheeran
Head of Content
Affiliate Summit
Henrietta Sheeran is known for shaping industry-defining event content and building vibrant, insight-led communities in the creator economy and affiliate marketing space. As Head of Content for Creator Economy Live and Affiliate Summit, she programs the stages where the most influential marketers, publishers, creators, and tech leaders share the strategies driving results.
Henrietta Sheeran
Head of Content
Affiliate Summit
Henrietta Sheeran is known for shaping industry-defining event content and building vibrant, insight-led communities in the creator economy and affiliate marketing space. As Head of Content for Creator Economy Live and Affiliate Summit, she programs the stages where the most influential marketers, publishers, creators, and tech leaders share the strategies driving results.
Rob Israch
President
Tipalti
Rob Israch is the President of Tipalti, helping to set the growth and customer strategy for the company. Before transitioning into the President role, Rob served as Tipalti’s Chief Marketing Officer for eight years, leading global marketing, alliances, and the company’s Europe business. With over 20 years of leadership experience, he played a key role in driving Tipalti’s 100X+ growth, helping the company reach a valuation of over $8.3 billion and securing its place as the only company in America to appear on both the Deloitte Fast 500 and Inc. 5000 lists for seven consecutive years.
Henrietta Sheeran
Head of Content
Affiliate Summit
Henrietta Sheeran is known for shaping industry-defining event content and building vibrant, insight-led communities in the creator economy and affiliate marketing space. As Head of Content for Creator Economy Live and Affiliate Summit, she programs the stages where the most influential marketers, publishers, creators, and tech leaders share the strategies driving results.
Rob Israch
President
Tipalti
Rob Israch is the President of Tipalti, helping to set the growth and customer strategy for the company. Before transitioning into the President role, Rob served as Tipalti’s Chief Marketing Officer for eight years, leading global marketing, alliances, and the company’s Europe business. With over 20 years of leadership experience, he played a key role in driving Tipalti’s 100X+ growth, helping the company reach a valuation of over $8.3 billion and securing its place as the only company in America to appear on both the Deloitte Fast 500 and Inc. 5000 lists for seven consecutive years.
Haafiz Dossa
CEO
inflektion
Haafiz Dossa is a self-taught developer and mar-tech founder who has built high-performance systems handling billions of transactions daily. He’s helped generate nearly a billion dollars in digital commerce, from building ad networks to scaling SEO and agency funnels. Today, he leads Inflektion, an AI personalization platform for affiliate and influencer marketing.
Henrietta Sheeran
Head of Content
Affiliate Summit
Henrietta Sheeran is known for shaping industry-defining event content and building vibrant, insight-led communities in the creator economy and affiliate marketing space. As Head of Content for Creator Economy Live and Affiliate Summit, she programs the stages where the most influential marketers, publishers, creators, and tech leaders share the strategies driving results.
Rob Israch
President
Tipalti
Rob Israch is the President of Tipalti, helping to set the growth and customer strategy for the company. Before transitioning into the President role, Rob served as Tipalti’s Chief Marketing Officer for eight years, leading global marketing, alliances, and the company’s Europe business. With over 20 years of leadership experience, he played a key role in driving Tipalti’s 100X+ growth, helping the company reach a valuation of over $8.3 billion and securing its place as the only company in America to appear on both the Deloitte Fast 500 and Inc. 5000 lists for seven consecutive years.
Haafiz Dossa
CEO
inflektion
Haafiz Dossa is a self-taught developer and mar-tech founder who has built high-performance systems handling billions of transactions daily. He’s helped generate nearly a billion dollars in digital commerce, from building ad networks to scaling SEO and agency funnels. Today, he leads Inflektion, an AI personalization platform for affiliate and influencer marketing.
Ed Ceballos
VP, Partner Ecosystem
Everflow
Ed Ceballos has over 18 years of work experience in the technology and marketing industries. In 2019, he joined Everflow - Partner Marketing Platform and currently serves as the VP of Partner Ecosystem, and in 2021 became a member of Partnership Leaders.

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