Guest Post: 8 Marketing Trends for 2021: What's In and What's Out?
Our lives were transformed in myriad ways in 2020. In this guide, we'll look at the ways the global pandemic has shaken up the world of business and share some helpful marketing tips for staying relevant in the new year.
What You Will Want To Know For Your 2021 SEO Plan
Taking SEO advice is about trust.
There are thousands of articles about SEO, written by people trying to rank up on SEO. Neither you nor I will ever see the vast majority of that content created by supposed experts.
That is why it was so exciting when we got the chance to learn from Matthew Santos of NPAccel, who is a real expert.
Integration Announcement: Segment Integrated with Everflow
Announcing our new integration with Segment!
Consolidate all of your performance marketing data into Everflow with Segment
The integration with Segment allows you to connect all of your external data sources and feed them into Everflow in real-time. This integration makes it even easier to manage all of your performance marketing campaigns and partnerships at scale inside of Everflow. Combining your external data with Segment into the Everflow platform provides you with a single source of truth dashboard for all of your performance results.
iOS 14: What Is SKAdNetwork And How To Prepare
SKAdNetwork, and the iOS 14 release, fundamentally changes how attribution is done in the mobile performance marketing space. Specifically, as it relates to the following:
- IDFA (the iOS Advertising Device ID) - Usage now requires explicit user consent and the opt-in rates are expected to be very low (AdXChanger). This effectively ends the IDFA as a reliable identifier of users.
- Attribution - Apple is effectively taking attribution in-house in an effort to ensure user privacy. User clicks will no longer be routed through any third party attribution provider (MMP).