Use First Touch Attribution for Content Publishers
The post below is part of the 7 Steps To Upgrade Your AffilIate Program For 2021 series, featuring insider insights from the global team at Everflow. Designed to give you actionable strategies to build a stronger program via partner platform technology, this series of posts is a great way to smash program plateaus.
BTW: You can check out step one in this article series, Monitor and Stop Coupon Poaching, here.
Step two covers the important role that content affiliates play in your affiliate program, and how ensuring that content affiliates receive proper attribution for their efforts is key to enhancing your program. Read on to learn more about how you can upgrade your program and truly reward your content affiliates by utilizing first touch attribution.
Monitor and Stop Coupon Poaching
Partner platforms evolve your affiliate program.
From the ability to spot fraud trends faster, to discovering gems of data to boost affiliate conversion rates, to utilizing automations that help you do your job more efficiently, optimizing the usage of your partner platform can be your secret weapon to program success.
The 7 Steps To Upgrade Your AffilIate Program For 2021 series features insider insights from the global team at Everflow, designed to give you actionable strategies for building a stronger program via partner platform technology.
The first of these steps features how you can be proactive with identifying and avoiding coupon poaching, which can really damage your affiliates’ capabilities for driving results.
3 Reasons to Improve Site Search in eCommerce Shops
Findify has built a business around helping eCommerce customers find relevant products. We sat down with the CCO to learn more about how on-site search can make or break conversion rates and affect overall success in eCommerce and noted three reasons you may want to focus some effort on improving the site search functionality in your eCommerce shop.
3 Tips for Starting an Affiliate Marketing Program
Look After My Bills, an action-oriented energy bill comparison service, has been on an upward trajectory since its inception. Although rocketship growth was fueled by an appearance on BBC’s Dragon’s Den which tripled their customer base in just three months, marketing director Sam Frost explains that it all started with affiliate marketing.