3 Reasons Performance Marketers Need A Financial Companion
Behind every thriving performance marketing business is a backdrop of complicated and intense finance management. We highlighted the top three issues media buyers face, as explained by Juni co-founder Samir El-Sabini during a fireside chat with Zach Measures, Commercial Director EMEA at Everflow.
The Complete Guide for Results Driving Email Marketing in 2021
The efficacy of email marketing continues to outshine most other channels. This guide, courtesy of our powerful collaboration with OPTIZMO, provides you with everything you need to drive results through an email marketing program that is set up for long-term success.
iOS 14: What Is SKAdNetwork And How To Prepare
SKAdNetwork, and the IDFA changes in iOS 14.5, fundamentally changes how attribution is done in the mobile performance marketing space. Specifically, as it relates to the following:
- IDFA (the iOS Advertising Device ID) - Usage now requires explicit user consent and the opt-in rates are expected to be very low (AdXChanger). This effectively ends the IDFA as a reliable identifier of users.
- Attribution - Apple is effectively taking attribution in-house in an effort to ensure user privacy. User clicks will no longer be routed through any third party attribution provider (MMP).
Directly Linking Advertising Performance To Intrigue and Urgency
Content marketing can be an extremely powerful way to drive growth. Through the creation and placement of high-quality content, Version Two takes users from one place to another (relevant) place as organically as possible. Read on for hints on how to build intrigue and urgency for effective native advertising.