Use First Touch Attribution for Content Publishers

The post below is part of the 7 Steps To Upgrade Your AffilIate Program For 2021 series, featuring insider insights from the global team at Everflow. Designed to give you actionable strategies to build a stronger program via partner platform technology, this series of posts is a great way to smash program plateaus.

BTW: You can check out step one in this article series, Monitor and Stop Coupon Poaching, here.

Step two covers the important role that content affiliates play in your affiliate program, and how ensuring that content affiliates receive proper attribution for their efforts is key to enhancing your program. Read on to learn more about how you can upgrade your program and truly reward your content affiliates by utilizing first touch attribution.

Monitor and Stop Coupon Poaching

Partner platforms evolve your affiliate program.

From the ability to spot fraud trends faster, to discovering gems of data to boost affiliate conversion rates, to utilizing automations that help you do your job more efficiently, optimizing the usage of your partner platform can be your secret weapon to program success.

The 7 Steps To Upgrade Your AffilIate Program For 2021 series features insider insights from the global team at Everflow, designed to give you actionable strategies for building a stronger program via partner platform technology.

The first of these steps features how you can be proactive with identifying and avoiding coupon poaching, which can really damage your affiliates’ capabilities for driving results.

3 Reasons to Improve Site Search in eCommerce Shops

Findify has built a business around helping eCommerce customers find relevant products. We sat down with the CCO to learn more about how on-site search can make or break conversion rates and affect overall success in eCommerce and noted three reasons you may want to focus some effort on improving the site search functionality in your eCommerce shop.

3 Tips for Starting an Affiliate Marketing Program

Look After My Bills, an action-oriented energy bill comparison service, has been on an upward trajectory since its inception. Although rocketship growth was fueled by an appearance on BBC’s Dragon’s Den which tripled their customer base in just three months, marketing director Sam Frost explains that it all started with affiliate marketing.


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Brad's Deals was looking for a robust solution to help improve our in-house affiliate partner tracking needs. Everflow met all of the criteria we required during the evaluation process. The platform gave us quick and seamless access to new e-commerce merchants who otherwise would not be able to partner with us.

We appreciate that Everflow was simple to integrate into our existing systems and has helped us expand our affiliate partner reach in a more strategic and impactful way for our business.

Casey Runyan of Brad's Deals
Managing Editor
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Skillz was looking for a solution to help us manage and track our affiliate and strategic distribution partnerships in a mobile ecosystem. Everflow offered everything we were looking for and more with highly competitive pricing. The onboarding process was seamless and their intuitive platform made it very easy to migrate and launch new campaigns.

But above all, Everflow's service first approach and incredible customer service has made them a joy to work with and validated our choice in making them our long-term growth partner.

Felipe Becerra of Skillz
Felipe Becerra
Strategic & Affiliate Partnership
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Everflow has been a game-changer for me!

I own a supplement company and my growth and scale is driven through direct-response marketing. But because of having a Shopify store, my options for an affiliate platform were limited. You see, the platforms available to me did not allow for sub ids and postbacks… which many publishers require. I was stuck until I found Everflow. It integrates with Shopify and handles sub id and postback tracking. Now I can scale my company the way I’ve been wanting to.

Sandy DeRose of DeRose Health
Sandy DeRose
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After comparing platforms we chose Everflow. Everflow has an intuitive design, it was the only solution with a completely open API we could build around, and it was affordable. It just made sense to go with them over other platforms with limitations.

Key takeaways others brand should know for considering Everflow: Amazing team, amazing system.

Ryan Green ofGridwise
Ryan Green
Co-Founder & CEO
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Great platform, easy to use, and my team loves MTTI report and investigator features. The platform easily handles the massive scale of our business, with no slow downs from pulling reporting or setting up new clients. Their support team has consistently proven itself by quickly addressing and resolving our questions and requests. Everflow has made is massively easier to manage our performance business, make better decisions, and keep our partners happy.

Vitali Abramov of FMG
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Everflow was the up-and-comer platform we considered for growing the UA side of our business, and it was clear to us that it was the gold standard solution. We've been super happy with the platform's advanced capabilities, and it's been a real relief to not deal with all of the annoying hassles and issues that are common with some of the legacy platforms out there.

Dan Alexander of OPN
Dan Alexander
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Everflow has been by far the most intuitive and advance tracking platform I have used in my 6+ years in the industry. The technology they have developed has enabled us unparalleled granularity in regulating targeting, allowing us to deliver amazing results for our advertisers.

Another huge factor that makes this platform stand out above others is their flexibility to build out custom tools, giving us the ability to adapt quickly with the ever changing mobile ecosystem. I am beyond impressed with what the platform they have built!

Alexander Cano of AdColony
Alexander Cano
Director of Performance
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