Guest Post: Running Paid Advertising Campaigns in a Crisis

How to grow during a crisis opens up a thousand questions that all depend upon the unique challenges being faced.

Should you change your messaging or shift your goals? Should you cut your advertising budgets or invest in testing new approaches? Is your audience open to seeing your branded content in a crisis? There’s no one-size-fits-all answer on any of these questions.

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Guest Post: You Can Beat A Poor Placement But You’ll Never Beat a Poor Creative

It’s no secret that scaling in performance marketing, especially for native advertising, can feel like a constant science experiment of headlines, images, placements, bid ranges, etc. 

However, it’s fairly agreed-upon that one of the absolute most important elements is the creative - meaning the image and headline that users see in order to click on your ad.

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Guest Post: Influencer Marketing’s Secret Weapon - Instagram Whitelisting

A guest post deep dive into the secret world of Influencer Whitelisting - when an influencer gives advertising permission to their brand partner. These advertiser permissions allow a brand to create and post an ad through the influencer’s handle, then promote that ad to a specific audience using data from the influencer’s account.

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Video: Hacking The Subscription eCommerce Equation

Everflow Workshop on "Hacking The Subscription eCommerce Equation" with Ro Bhatia, COO of LimeLight.

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I've used several tracking platforms over the years and wanted a better solution, so I tested out several potential options. With Everflow, I was immediately impressed by the response time of the team, competitive pricing, and well-thought out features.

The Everflow team clearly understands the performance marketing space and have designed a solution that is flexible and intuitive. We're happy that we chose Everflow, and their team continues to provide great support and innovative new features.

Jen Lee of RO
JEN LEE
Head of Affiliate
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Skillz was looking for a solution to help us manage and track our affiliate and strategic distribution partnerships in a mobile ecosystem. Everflow offered everything we were looking for and more with highly competitive pricing. The onboarding process was seamless and their intuitive platform made it very easy to migrate and launch new campaigns.

But above all, Everflow's service first approach and incredible customer service has made them a joy to work with and validated our choice in making them our long-term growth partner.

Felipe Becerra of Skillz
Felipe Becerra
Strategic & Affiliate Partnership
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Everflow was the up-and-comer platform we considered for growing the UA side of our business, and it was clear to us that it was the gold standard solution. We've been super happy with the platform's advanced capabilities, and it's been a real relief to not deal with all of the annoying hassles and issues that are common with some of the legacy platforms out there.

Dan Alexander of Bold Screen Media
Dan Alexander
CEO
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Everflow has been by far the most intuitive and advance tracking platform I have used in my 6+ years in the industry. The technology they have developed has enabled us unparalleled granularity in regulating targeting, allowing us to deliver amazing results for our advertisers.

Another huge factor that makes this platform stand out above others is their flexibility to build out custom tools, giving us the ability to adapt quickly with the ever changing mobile ecosystem. I am beyond impressed with what the platform they have built!

Alexander Cano of AdColony
Alexander Cano
Director of Performance
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Great platform, easy to use, and my team loves MTTI report and investigator features. The platform easily handles the massive scale of our business, with no slow downs from pulling reporting or setting up new clients. Their support team has consistently proven itself by quickly addressing and resolving our questions and requests. Everflow has made is massively easier to manage our performance business, make better decisions, and keep our partners happy.

Vitali Abramov of FMG
Vitali Abramov
CEO
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