Guide for the Smartest Way to Launch an Affiliate Program
This guide will walk you through the good, the bad, and the ugly of Affiliate marketing. Setting you on the path towards success through big picture strategy combined with actionable tactics.
Cookie Apocalypse Countdown: Understanding the Chrome 80 Changes
A breakdown of the changes of Chrome 80 and what it means for your business. Answer: No major changes that you shouldn't already doing, but there are indications that Google is planning to eventually cut off cookies.
Cookie Apocalypse Countdown: ITP 2.2 Changes
With ITP, Apple has been rolling out a new way for handling Cookie tracking in Safari, which makes up ~17% of web traffic (and 49% for US Mobile Web traffic). ITP greatly restricts cookie-based tracking - forcing advertisers to adjust their promotion methods away from cookie tracking.
Master Pay-Per-Call with the Right Platform and Strategy
As consumers go digital and become more dependent on their mobile devices, Pay-Per-Call continues to be at the forefront of key performance marketing channels