Guest Post: 8 Marketing Trends for 2021: What's In and What's Out?

Our lives were transformed in myriad ways in 2020. In this guide, we'll look at the ways the global pandemic has shaken up the world of business and share some helpful marketing tips for staying relevant in the new year.

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What You Will Want To Know For Your 2021 SEO Plan

Taking SEO advice is about trust.

There are thousands of articles about SEO, written by people trying to rank up on SEO. Neither you nor I will ever see the vast majority of that content created by supposed experts.

That is why it was so exciting when we got the chance to learn from Matthew Santos of NPAccel, who is a real expert. 

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Integration Announcement: Segment Integrated with Everflow

Announcing our new integration with Segment!

Consolidate all of your performance marketing data into Everflow with Segment

The integration with Segment allows you to connect all of your external data sources and feed them into Everflow in real-time. This integration makes it even easier to manage all of your performance marketing campaigns and partnerships at scale inside of Everflow. Combining your external data with Segment into the Everflow platform provides you with a single source of truth dashboard for all of your performance results.

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iOS 14: What Is SKAdNetwork And How To Prepare

SKAdNetwork, and the iOS 14 release, fundamentally changes how attribution is done in the mobile performance marketing space. Specifically, as it relates to the following:

  • IDFA  (the iOS Advertising Device ID) - Usage now requires explicit user consent and the opt-in rates are expected to be very low (AdXChanger). This effectively ends the IDFA as a reliable identifier of users.
  • Attribution - Apple is effectively taking attribution in-house in an effort to ensure user privacy. User clicks will no longer be routed through any third party attribution provider (MMP).  
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Brad's Deals was looking for a robust solution to help improve our in-house affiliate partner tracking needs. Everflow met all of the criteria we required during the evaluation process. The platform gave us quick and seamless access to new e-commerce merchants who otherwise would not be able to partner with us.

We appreciate that Everflow was simple to integrate into our existing systems and has helped us expand our affiliate partner reach in a more strategic and impactful way for our business.

Casey Runyan of Brad's Deals
CASEY RUNYAN
Managing Editor
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Skillz was looking for a solution to help us manage and track our affiliate and strategic distribution partnerships in a mobile ecosystem. Everflow offered everything we were looking for and more with highly competitive pricing. The onboarding process was seamless and their intuitive platform made it very easy to migrate and launch new campaigns.

But above all, Everflow's service first approach and incredible customer service has made them a joy to work with and validated our choice in making them our long-term growth partner.

Felipe Becerra of Skillz
Felipe Becerra
Strategic & Affiliate Partnership
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Everflow has been a game-changer for me!

I own a supplement company and my growth and scale is driven through direct-response marketing. But because of having a Shopify store, my options for an affiliate platform were limited. You see, the platforms available to me did not allow for sub ids and postbacks… which many publishers require. I was stuck until I found Everflow. It integrates with Shopify and handles sub id and postback tracking. Now I can scale my company the way I’ve been wanting to.

Sandy DeRose of DeRose Health
Sandy DeRose
President
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After comparing platforms we chose Everflow. Everflow has an intuitive design, it was the only solution with a completely open API we could build around, and it was affordable. It just made sense to go with them over other platforms with limitations.

Key takeaways others brand should know for considering Everflow: Amazing team, amazing system.

Ryan Green ofGridwise
Ryan Green
Co-Founder & CEO
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Great platform, easy to use, and my team loves MTTI report and investigator features. The platform easily handles the massive scale of our business, with no slow downs from pulling reporting or setting up new clients. Their support team has consistently proven itself by quickly addressing and resolving our questions and requests. Everflow has made is massively easier to manage our performance business, make better decisions, and keep our partners happy.

Vitali Abramov of FMG
Vitali Abramov
CEO
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Everflow was the up-and-comer platform we considered for growing the UA side of our business, and it was clear to us that it was the gold standard solution. We've been super happy with the platform's advanced capabilities, and it's been a real relief to not deal with all of the annoying hassles and issues that are common with some of the legacy platforms out there.

Dan Alexander of OPN
Dan Alexander
CEO
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Everflow has been by far the most intuitive and advance tracking platform I have used in my 6+ years in the industry. The technology they have developed has enabled us unparalleled granularity in regulating targeting, allowing us to deliver amazing results for our advertisers.

Another huge factor that makes this platform stand out above others is their flexibility to build out custom tools, giving us the ability to adapt quickly with the ever changing mobile ecosystem. I am beyond impressed with what the platform they have built!

Alexander Cano of AdColony
Alexander Cano
Director of Performance
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