Guest Post: Running Paid Advertising Campaigns in a Crisis
How to grow during a crisis opens up a thousand questions that all depend upon the unique challenges being faced.
Should you change your messaging or shift your goals? Should you cut your advertising budgets or invest in testing new approaches? Is your audience open to seeing your branded content in a crisis? There’s no one-size-fits-all answer on any of these questions.
Guest Post: You Can Beat A Poor Placement But You’ll Never Beat a Poor Creative
It’s no secret that scaling in performance marketing, especially for native advertising, can feel like a constant science experiment of headlines, images, placements, bid ranges, etc.
However, it’s fairly agreed-upon that one of the absolute most important elements is the creative - meaning the image and headline that users see in order to click on your ad.
Guest Post: Influencer Marketing’s Secret Weapon - Instagram Whitelisting
A guest post deep dive into the secret world of Influencer Whitelisting - when an influencer gives advertising permission to their brand partner. These advertiser permissions allow a brand to create and post an ad through the influencer’s handle, then promote that ad to a specific audience using data from the influencer’s account.
Video: Hacking The Subscription eCommerce Equation
Everflow Workshop on "Hacking The Subscription eCommerce Equation" with Ro Bhatia, COO of LimeLight.