Non-Traditional Partners: The Key To Diversifying Your Affiliate Program

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Key Points

Join Lacie Thompson from LT Partners to learn how you can expand your partner mix to reach new audiences and drive incremental growth. Many partner programs rely on only a handful of affiliates and strategies for diversifying their affiliate partnerships is still a big question on many brand's minds. As more brands look to accelerate performance from affiliate marketing, a diverse affiliate portfolio can bring many benefits including mitigating risk, growing audience reach and accelerating program growth

Affiliate Trends

The latest trends in publisher development and the value it brings to accelerating affiliate program growth

Diversify Partners

Strategies for diversifying your partnerships to accelerate growth

Measure Success

Creating affiliate recruitment and activation goals to achieve your KPIs.

Meet The Experts

Lacie Thompson
Chief Growth Officer

Founder + CEO of LT Partners (acquired by New Engen, Inc.) with 12+ years of digital marketing, primarily partnership marketing, both domestic and international. Board Member for the PMA, Martech Record Expert Panel member, Performance In Top 50 & Top 30 US Changemakers in Partnership Marketing

Lacie Thompson
Chief Growth Officer

Founder + CEO of LT Partners (acquired by New Engen, Inc.) with 12+ years of digital marketing, primarily partnership marketing, both domestic and international. Board Member for the PMA, Martech Record Expert Panel member, Performance In Top 50 & Top 30 US Changemakers in Partnership Marketing

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