Agency Partner Spotlight: Lab6 Media

Our Agency Partner Spotlight series interviews experts from our killer network of agency partners and highlights their impact in the field of partner marketing. 

This month, we connected with Karen Garcia, the Founder and CEO at Lab6 Media. Lab6 Media is an affiliate marketing agency dedicated to helping brands build and grow successful partnerships. 

With over 25 years of experience in the affiliate marketing industry, Karen Garcia has worked with a wide variety of brands, from household names to emerging e-commerce businesses. She is passionate about empowering brands to develop sustainable and profitable affiliate programs, combining strategic guidance with a hands-on, collaborative approach.

How did you get started in the world of affiliate/partner marketing?

I started my career in affiliate marketing at a time when the industry was still finding its footing. I was drawn to the idea of building relationships with partners and creating performance-based strategies that helped brands reach new audiences. 

Over the years, I’ve worn many hats, from managing day-to-day program operations to driving strategic growth, and I’ve seen firsthand how powerful affiliate marketing can be when executed thoughtfully.

Why should a brand consider working with an affiliate marketing agency?

Working with an experienced affiliate marketing agency gives brands access to specialized expertise, established relationships, and a broader perspective on what works in the industry. 

An agency can help identify opportunities that an internal team might miss, provide scalable solutions, and manage program operations with efficiency and strategic insight, all while helping clients avoid costly mistakes. 

Ultimately, an agency partnership allows brands to focus on their core business while knowing their affiliate program is in expert hands.

What is Lab6 Media?

Lab6 Media is an expert, full-service affiliate marketing agency that helps brands build, manage, and scale their affiliate programs. 

We specialize in creating customized strategies that align with each client’s goals, whether that means launching a new program, optimizing an existing one, or taking things to the next level. Our team combines industry expertise with a hands-on approach, working as an extension of your team to deliver results you can measure.

What makes Lab6 Media so innovative? What sets you apart from the competition?

Lab6 Media stands out for our ability to blend deep industry experience with a fresh, flexible approach to affiliate marketing. We understand that every brand is different, so we tailor our strategies to fit each client’s specific goals and challenges. 

Our team thrives on finding creative solutions and building strong, authentic relationships with partners. Above all, we prioritize integrity and transparency, ensuring that every partnership is built on a foundation of trust. This dedication to ethics, customization, and measurable results sets us apart in a crowded field.

What types of brands do you work with?

We work with a diverse range of brands, from established household names to fast-growing e-commerce companies. Our clients span many industries including food and beverage, fashion, home and lifestyle, health and wellness, and digital products. 

We're comfortable and familiar with the needs of both B2C and B2B clients. We love working with brands that are passionate about growth and open to collaboration.

How does Lab6 Media typically work with clients?

We view our relationships with clients as true partnerships. We start by getting to know your business, goals, and challenges, and then we develop a strategic plan tailored to your needs. 

From there, we handle everything from partner recruitment and activation to ongoing program management and optimization. Our approach is transparent, collaborative, and focused on delivering measurable results.

What is one unexpected opportunity for brands to scale up their partner marketing efforts?

One often-overlooked opportunity is activating underutilized or dormant content partners and influencers. Many brands focus heavily on high-volume affiliates but miss out on the value that niche content creators can bring. 

By investing time in nurturing these relationships and providing them with the right tools and incentives, brands can unlock a whole new level of reach and engagement.

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