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Everflow Unveils Advanced Flowchart Visualization, Elevating Attribution Analysis for Performance Marketers

Latest feature release from leading partner marketing platform delivers unprecedented transparency into the full customer journey, empowering data-driven optimization and partner accountability.
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MOUNTAIN VIEW, CA, April 30th, 2025 / -- Everflow, recently named as mThink’s #1 partner marketing platform for 2025, today announced the release of its Enhanced Flowchart Visualization, a powerful new tool designed to provide advertisers and performance marketers with unparalleled clarity into the complete customer journey.

Enhanced Flowchart Visualization shatters the complexity of attribution by offering a dynamic, visual map of all user interactions – from the first touchpoint through to the final conversion click and beyond. This innovative feature supports all attribution models, including first-touch, last-touch, and intricate multi-touch scenarios, seamlessly incorporating data from coupon codes, email campaigns, delayed conversions, and partner postbacks into a clear and intuitive visual representation.

"Our Enhanced Flowchart Visualization provides marketers with an 'under-the-hood' view of their conversion paths, empowering them to identify crucial touchpoints, optimize their campaigns with greater precision, and foster stronger accountability with their partners," shared Julien Mouyal, Product Manager at Everflow.

Key benefits and features of Enhanced Flowchart Visualization include:

• Full Conversion Path Transparency: Gain a crystal-clear visual understanding of every step in the user's journey, from initial engagement to final conversion.

• Pre & Post-Conversion Click Mapping: Visualize all clicks occurring before and after the attributed conversion, revealing valuable insights into user behavior and potential influencing factors.

• Multi-Touch Attribution Visualization: Effortlessly analyze complex conversion patterns across all channels and campaigns.

• Partner Postback Visibility: Easily verify the conversions reported by partners and efficiently reconcile any discrepancies.

• Faster Troubleshooting & Deeper Insights: Quickly pinpoint problematic transactions and debug tracking issues with a rich, first-level visual perspective.

"Think of the Enhanced Flowchart as your dedicated campaign detective," explained Kristen Bell, Product Marketing Manager at Everflow. "It allows you to truly understand the impact of every partner interaction on your bottom line."

Everflow continues to upgrade its top-rated platform even further launching Help Center 2.0. The updated Help Center features improved organization and navigation, enhanced content and readability, interactive learning experiences, and seamless in-product search functionality.

"Help Center 2.0 reflects our dedication to providing world-class support and empowering our users to maximize the value they receive from Everflow," added Dasha Shareyko, Product Education Manager at Everflow."

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"Our Enhanced Flowchart Visualization provides marketers with an 'under-the-hood' view of their conversion paths, empowering them to identify crucial touchpoints, optimize their campaigns with greater precision, and foster stronger accountability with their partners," shared Julien Mouyal, Product Manager at Everflow.

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In related news, Everflow is also rolling out an enhanced Offer Form & Tracking Card, featuring streamlined and intuitively-grouped key fields for significantly faster campaign setup. Furthermore, new Everflow customers will benefit from a new Guided Onboarding experience, designed to provide an effortless, step-by-step introduction to the platform, ensuring rapid platform mastery and faster time to achieving exceptional results.

The launch of the Enhanced Flowchart Visualization and the revamped Help Center underscores Everflow’s continued leadership in the partner marketing platform space, providing innovative solutions that address the evolving needs of advertisers and performance marketers.

About Everflow:

Find revenue that scales using Everflow’s Partner Marketing Platform. Amplify performance partnerships and marketing, discover new affiliates for growth, and identify your highest ROI traffic sources. Join 1,100+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.