Variance Reports

Compare Performance Across Different Times

See exactly how every channel, partner, and campaign is trending over time to identify what is over performing and underperforming.

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Identify Customer Patterns Over Time

Understand how your performance is changing by comparing two periods of time for possible optimization opportunities.

Analyze Deeper With Granular Data

Break variance reports down further with an additional five customizable data points for actionable insights on a granular level.

Catch Over & Under Performing Sources

Make data-driven decisions based on how certain partners and channels are performing to maximize scale and catch drop-off.

Variance Reporting

View Channel Performance With Variance Reporting

Everflow’s variance reports allow you to systematically analyze two time periods side by side for a clearer picture of performance trends and influencing factors. You can then break it down by up to five desired data points for granular comparison.

Zoom in on how traffic changes over time for different countries, keywords, coupon codes, affiliate IDs, and many more.

Forecast possible future performance based on historical data to better plan marketing strategies and budgets.

Evaluate whether your marketing efforts are on track to meet your KPIs and make necessary changes if they are falling short.

Ready To Scale Your Growth?

Start tracking every partnership and channel, analyze what delivers revenue and engagement, and consolidate your growth efforts.

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