Webinar

Introducing Customer Value: Move Beyond the Install to Reward Lifetime Loyalty

December 17, 2025

About Webinar

Join Kristen as she unveils Customer Value, the feature that fundamentally changes how you define a "conversion." Standard tracking answers one question: "Did they sign up?" But today’s smartest Agencies and Affiliate Managers know the real profit lies in what happens after the click. In this webinar, we’ll show you how to stop burning budget on low-quality leads and start automating rewards for users who actually stay, spend, and engage. Whether you are an Agency looking to prove higher retention rates to your clients, or a Brand trying to identify your "whales," Customer Value allows you to track the entire lifecycle of a user. From "Level 10" gaming achievements to high-ticket e-commerce bundles, learn how to use conditional logic to pay bonuses only when it makes financial sense. Julien, our Product Manager, will also be joining for a live Q&A to answer your technical implementation questions.

Shift from "One-Time" CPA to Lifetime Value (LTV)

Learn how to track a user’s history across multiple events. We will show you how to accumulate data points, like total deposit amount, region, or login frequency, to understand the true value of every customer sent by your partners.

Build "Swiss Cheese" Payout Rules

Discover how to create flexible rules that wait for specific criteria to be met. We will demonstrate how to set up automated bonuses that trigger only when a user hits a specific milestone (e.g., "Spent $200 AND is from the UK"), ensuring you never overpay for low-value traffic.

Implement Time-Limited Incentives & Overrides

Go beyond basic payouts by learning how to override standard offers for specific partners. We’ll cover strategies like offering a "30-Day RevShare" boost to new affiliates or setting up "Goal Cycles" that reward partners for driving consistent, long-term user engagement.

Speaker
Kristen Bell serves as Product Marketing Manager at Everflow. Her work is centered on providing exceptional technical and strategic support to both clients and sales partners, while optimizing meaningful growth. Focused on driving high-level company initiatives and translating complex product features into compelling, market-ready narratives, Kristen was instrumental in bringing Traffic Health to market in 2025, Everflow’s revolutionary threat monitoring solution designed to proactively detect and mitigate fraudulent activity, ensuring affiliate revenue flows cleanly and securely.

Kristen Bell

Product Marketing Manager

Everflow

Speaker

Julien Mouyal

Product Manager

Everflow

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