Fireside Chat

Scale or Die: Secrets to 100k+ New Telehealth Customers

May 13, 2026

About The Chat

In telehealth, the gap between "testing" and "dominating" is a $250M revenue opportunity. Scale or Die is a recurring strategy series for telehealth founders and CMOs focused on the mechanics of high-volume acquisition and the use of sophisticated tracking and attribution as a growth engine. Each session is designed to help you diagnose the hidden challenges, from unit economics to funnel integrity, that can prevent a successful CPA model from needle-moving enterprise scale.

The 100k Blueprint & Audit

Validate readiness by auditing the $10M+ revenue floor and conversion benchmarks required for elite scale.

Scaling Your Ecosystem

Move beyond basic tracking to a multifaceted customer acquisition system without breaking your margins.

The Power Affiliate Pipeline

Identify and recruit the accelerators who prioritize $2,500+ LTV and drive authentic, sustainable brand growth.

Meet The Expert

Meet The Experts

Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Chief Marketing Officer
Everflow
Michael leads marketing and strategic positioning at Everflow. A veteran in the performance marketing space, Michael focuses on helping brands, agencies, and networks scale through technology, automation, and headless platform integrations. In this session, Michael will present live demonstrations of Everflow’s "Ask Everflow" AI Chat and showcase how Model Context Protocol (MCP) enables cross-platform data stitching with tools like Claude.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Chief Marketing Officer
Everflow
Michael leads marketing and strategic positioning at Everflow. A veteran in the performance marketing space, Michael focuses on helping brands, agencies, and networks scale through technology, automation, and headless platform integrations. In this session, Michael will present live demonstrations of Everflow’s "Ask Everflow" AI Chat and showcase how Model Context Protocol (MCP) enables cross-platform data stitching with tools like Claude.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Chief Marketing Officer
Everflow
Michael leads marketing and strategic positioning at Everflow. A veteran in the performance marketing space, Michael focuses on helping brands, agencies, and networks scale through technology, automation, and headless platform integrations. In this session, Michael will present live demonstrations of Everflow’s "Ask Everflow" AI Chat and showcase how Model Context Protocol (MCP) enables cross-platform data stitching with tools like Claude.

Fireside Chat Highlights

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