Fireside Chat

Scale or Die: Secrets to 100k+ New Telehealth Customers

May 13, 2026

About The Chat

In telehealth, the gap between "testing" and "dominating" is a $250M revenue opportunity. Scale or Die is a recurring strategy series for telehealth founders and CMOs focused on the mechanics of high-volume acquisition and the use of sophisticated tracking and attribution as a growth engine. Each session is designed to help you diagnose the hidden challenges, from unit economics to funnel integrity, that can prevent a successful CPA model from needle-moving enterprise scale.

The 100k Blueprint & Audit

Validate readiness by auditing the $10M+ revenue floor and conversion benchmarks required for elite scale.

Scaling Your Ecosystem

Move beyond basic tracking to a multifaceted customer acquisition system without breaking your margins.

The Power Affiliate Pipeline

Identify and recruit the accelerators who prioritize $2,500+ LTV and drive authentic, sustainable brand growth.

Meet The Expert

Meet The Experts

Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Michael Cole
Chief Marketing Officer
Everflow
Michael Cole is Chief Marketing Officer at Everflow, the leading partner marketing platform. Over 1,200 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Michael Cole
Chief Marketing Officer
Everflow
Michael Cole is Chief Marketing Officer at Everflow, the leading partner marketing platform. Over 1,200 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Michael Cole
Chief Marketing Officer
Everflow
Michael Cole is Chief Marketing Officer at Everflow, the leading partner marketing platform. Over 1,200 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.

Fireside Chat Highlights

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