A Bull Run on Activation: How NAGA Doubled Partner Onboarding by Tying Payouts to True ROI

Driving thousands of partner signups looks great, but if your team manually verifies which leads deliver ROI, scaling becomes harder when every new onboarded partner adds operational overhead. 

NAGA realised this l after a 2024 merger. Tudor Tomescu, Group Head of Delivery, saw manual verification slowing down a fintech powerhouse serving over one million users. NAGA's existing BI automations for verifying financial activity resulted in an onboarding and payment cycle of up to even 40 days per partner.

To accelerate this process, NAGA replaced their existing BI automations with Everflow's Customer Value solution. By automating their deal logic and anchoring payouts to true ROI, they completely eliminated the need for manual auditing. This shift significantly reduced the end-to-end partner onboarding timeline from up to 40 days down to just days.

With their new platform efficiency, NAGA was able to double their partner base and significantly scale their influencer channel. Here is how they did it: 

Rejecting the Plug-and-Play Compromise

NAGA’s ecosystem doesn't map neatly to a single partner type. They operate varied programs for affiliates, media buyers, partners, and content creators. Each category carries different deal structures, regulatory rules, and conversion definitions.

For NAGA, a basic signup alone does not constitute a qualifying conversion. Depending on the applicable regulatory framework, partner programs may require a referred user to fund an account, clear compliance, and execute a minimum number of trades, with exact criteria varying by jurisdiction and partner agreement. NAGA ties partner payouts to verified financial milestones where permitted by applicable regulation.

Previously, this complexity lived entirely in NAGA’s internal systems. The BI team ran Power BI scripts to calculate commissions, a process that required significant effort and coordination.

NAGA approached the platform search with a clear brief: they needed infrastructure sophisticated enough to match the complexity of their partner programmes across multiple regulatory jurisdictions, not a shortcut. When evaluating platforms over an eight-month period, industry peers suggested adopting a niche, fintech-specific plug-and-play tool.

Tudor Tomescu’s team resisted.

“A system made for your industry gets quick results... but if you want to stand out and build long-term value, you need a different approach,” Tudor said.

NAGA needed a solution robust enough to support all partner types and flexible enough to scale. Everflow won out due to its superior API, modern tech stack, and custom integrations. But the human element sealed it.

“The decision... was mostly regarding the human interaction with your team,” Tudor explained. “We managed to have a good relationship with the onboarding team, and we didn't manage to make this relationship with other platforms.”

Replacing Hard-Coded Deals with Automated Logic

With Everflow selected, NAGA tackled its core technical challenge: automating complex deal logic based on actual financial metrics instead of manual scripts.

In a regulated trading environment, payout conditions are deeply layered. ​​Partner commissions are tied to verified conversion events, which vary by jurisdiction, partner type, and applicable regulatory requirements. KYC verification is completed prior to any payment, a process that is largely automated and requires minimal manual intervention. Combined with strict country-level restrictions, the deal logic becomes highly specific.

Previously trapped in BI scripts, this intricate logic now lives dynamically in configurable rules inside Everflow.

“Forget about having hard-coded deals,” Tudor said. “Everflow gives us the flexibility to configure any type of business metric.”

The transition provided immediate relief. The BI team’s workload dropped by 40% as they shifted to importing pre-processed Everflow data. The complete partner onboarding cycle was reduced from up to 40 days down to just days..

Automated rules also transformed partner communication. Recently, a partner referred 1,000 clients. Everflow automatically paid commissions on exactly five, accurately restricting the remaining 995 originating from the UK, where NAGA doesn't operate.

Scaling the Influencer Channel

Historically, scaling NAGA's influencer marketing required intensive manual verification, limiting how quickly the channel could grow. Influencers excel at driving massive top-of-funnel traffic, but without a way to automatically verify deep-funnel actions, the risk of paying for empty signups was simply too high.

Customer Value changed the equation. Because the system ensures payouts only occur based on strict, predefined parameters, NAGA can now clearly state expectations to influencers upfront. They only pay for true ROI—like funded accounts and completed trades.

This parameter-driven approach allowed NAGA to comfortably onboard twice as many partners overall. By automatically saving time and money on influencers who do not deliver, they transformed their influencer channel into a more scalable, performance-based growth engine.

The Results: A Scalable Engine Built on True ROI

By shifting the heavy lifting from manual BI scripts to automated Customer Value, NAGA significantly upgraded their partner growth infrastructure. They successfully bridged the gap between top-of-funnel volume and verified revenue, ensuring that every dollar spent is tied directly to actual customer value.

This modern infrastructure didn't just clear an administrative bottleneck; it engineered a true bull run on activation. Within their first five months on Everflow, NAGA's automated deal logic processed six figures in partner payouts and delivered massive programmatic growth:

• Double the Onboarding Capacity: By automatically filtering out non-performing leads, NAGA comfortably 2x'd their partner base and significantly scaled their influencer channel without needing to double their headcount.
• Six-Figure Payouts in 5 Months: Processed with zero manual auditing, driven entirely by logic tied to funded accounts and active trades.
• 40% BI Workload Reduction: Reducing the business intelligence team's calculation workload and freeing capacity for higher-value analysis.
• Days, Not Weeks: End-to-end partner onboarding timelines were reduced from up to 40 days down to just days.

Next Steps: Join the Bull Run

NAGA's shift to automated, parameter-driven payouts isn't just a win for their internal operations—it's a massive opportunity for the right partners, and a blueprint for other businesses looking to scale.

Whether you are an affiliate looking for a transparent program, or a brand trying to fix your own operational bottlenecks, here is how you can take action today:

1. Partner with NAGA

As NAGA expands their multi-asset super app—combining a wallet, card, crypto, and trading—they are actively seeking ambitious performance marketers, partners, affiliates, and influencers to scale alongside them. Because their payouts are now fully automated and tied to clear ROI parameters, you get a transparent, high-velocity engine that pays accurately and on time. To plug into their ecosystem, visit the NAGA partner signup page here.

2. Automate Your Own Program with Everflow

If your operations team is still trapped running manual BI scripts, or if you've been holding off on influencer marketing because you can't easily verify deep-funnel ROI, it's time to upgrade your infrastructure. You shouldn't have to choose between massive operational backlogs or rigid plug-and-play tools.

To see how you can double your own partner onboarding capacity, eliminate wasted spend, and tie every payout directly to actual financial metrics, discover Everflow today. Visit everflow.io/platform/customer-value to learn how Customer Value can transform your growth engine.

Stop paying for signups. Start paying for performance.

Customer Value automates your deal logic, anchors every payout to real ROI, and scales your partner program without the manual overhead.

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