Fireside Chat

How Affiliate Managers Can Drive AI Discovery

January 8, 2026

About The Chat

Learn how LLMs generate their content through citations, the power of long tail publishers showing up as citation, and how the affiliate marketing you're already doing should be the driver of this buzzy new growth strategy.

Understand How AI Chooses What to Surface

You’ll learn how LLMs generate answers using citations—and what makes certain affiliate and publisher content more likely to be referenced in AI results.

Learn Why Long-Tail Partners Matter More Than Ever

You’ll discover how niche and long-tail publishers are showing up as AI citations, and how to identify and activate these partners for increased visibility.

Turn Your Existing Affiliate Program Into an AI Growth Engine

You’ll see how the affiliate marketing you’re already running directly supports AI discovery—and how to optimize it to drive brand visibility in this new channel.

Meet The Expert

Meet The Experts

James Tappenden
Event Director
Affiliate Summit
James serves as the President and Event Director for Affiliate Summit. Affiliate Summit run the biggest affiliate marketing events in the world that are aimed at empowering affiliates, advertisers, ecommerce sellers, content publishers, networks and tech suppliers.
James Tappenden
Event Director
Affiliate Summit
James serves as the President and Event Director for Affiliate Summit. Affiliate Summit run the biggest affiliate marketing events in the world that are aimed at empowering affiliates, advertisers, ecommerce sellers, content publishers, networks and tech suppliers.
Michael Cole
SVP of Marketing
Everflow
Michael Cole is the SVP of Marketing at Everflow, the leading partner marketing platform. In his 6+ years at the company, he has overseen all marketing efforts, leveraging his expertise in marketing and strategic business development to drive Everflow's growth. Michael is also known for his fondness for corgis.
James Tappenden
Event Director
Affiliate Summit
James serves as the President and Event Director for Affiliate Summit. Affiliate Summit run the biggest affiliate marketing events in the world that are aimed at empowering affiliates, advertisers, ecommerce sellers, content publishers, networks and tech suppliers.
Michael Cole
SVP of Marketing
Everflow
Michael Cole is the SVP of Marketing at Everflow, the leading partner marketing platform. In his 6+ years at the company, he has overseen all marketing efforts, leveraging his expertise in marketing and strategic business development to drive Everflow's growth. Michael is also known for his fondness for corgis.
Ewen Finser
CEO
Reddivisble
Ewen Finser is the CEO of Reddvisible, the first marketing agency dedicated to mastering Reddit for brand growth, and its parent company, Scale Visible. With a foundation in traditional media spanning over a decade, Ewen successfully built and scaled a portfolio of more than 100 affiliate websites, navigating the golden age of SEO to achieve financial freedom. Recognizing the seismic shift in digital discoverability caused by Google's Helpful Content Update and the rise of LLMs, he pivoted to focus on the immense power of user-generated content.
James Tappenden
Event Director
Affiliate Summit
James serves as the President and Event Director for Affiliate Summit. Affiliate Summit run the biggest affiliate marketing events in the world that are aimed at empowering affiliates, advertisers, ecommerce sellers, content publishers, networks and tech suppliers.
Michael Cole
SVP of Marketing
Everflow
Michael Cole is the SVP of Marketing at Everflow, the leading partner marketing platform. In his 6+ years at the company, he has overseen all marketing efforts, leveraging his expertise in marketing and strategic business development to drive Everflow's growth. Michael is also known for his fondness for corgis.
Ewen Finser
CEO
Reddivisble
Ewen Finser is the CEO of Reddvisible, the first marketing agency dedicated to mastering Reddit for brand growth, and its parent company, Scale Visible. With a foundation in traditional media spanning over a decade, Ewen successfully built and scaled a portfolio of more than 100 affiliate websites, navigating the golden age of SEO to achieve financial freedom. Recognizing the seismic shift in digital discoverability caused by Google's Helpful Content Update and the rise of LLMs, he pivoted to focus on the immense power of user-generated content.

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