Agency Partner Spotlight: DigiZag

Our Agency Partner Spotlight series interviews experts from our strong network of agencies and highlights their impact in the field of performance marketing.

This month, we caught up with Saif Atout, Founder & CEO at DigiZag.

Background on Saif

With over 15 years of experience in digital marketing, Saif Atout brings a powerful blend of strategic insight and creative thinking to the table. His expertise spans digital and performance marketing, enabling him to deliver intelligent, results-driven communication plans with flawless execution.

Saif is passionate about the unique growth potential within the MENA region. His foundational knowledge, supported by academic experiences—including a Bachelor’s degree from the University of Jordan, along with leadership and business development programs at Northern Virginia Community College (USA) and IE Business School (Spain)—continues to shape how DigiZag operates and leads with a blend of regional insight and global perspective.

Q: How did you get started in the world of performance marketing?

A: My journey began with a strong foundation in marketing, supported by academic experiences that include a Bachelor’s degree from the University of Jordan, along with leadership and business development programs at Northern Virginia Community College (USA) and IE Business School (Spain). This blend of regional insight and global perspective continues to shape how we operate and lead.

Q: Why should a brand consider working with a performance marketing company?

A: A performance marketing company helps brands grow by connecting them with the right publishers, influencers, and partners to drive online sales and leads on a performance-based model. These models include: CPS, CPA, CPL, and CPI—all based on a guaranteed action.

Performance companies bring deep expertise, ready-made networks, and proven strategies that:

1. Save time on vetting and managing individual partners.
2. Reduce risk by tying spend directly to measurable outcomes.

Brands gain scalable reach, cost-effective customer acquisition, and transparent reporting. Critically, they only pay for real, measurable results.

Q: What is DigiZag?

A: Every company should have a performance strategy; otherwise, they are leaving money on the table.

Founded in 2015 by Saif Atout (CEO) and Raad Fakhoury (COO), DigiZag is a performance marketing company rapidly expanding across the MENA region, with a strong focus in the GCC.

With offices in the UAE, Jordan, and Egypt (and soon to be expanding to Saudi Arabia), DigiZag has built a network of 3,000+ publishers including Loyalty, CashBack, Coupon web/apps, and Freelancer Marketers, as well as influencers (from Nano to Celebrity), supporting over 200 clients and generating $100M+ in annual sales revenue.

Our vision at DigiZag is to create a risk-free performance ecosystem where brands scale online sales with zero upfront cost, while customers enjoy the best deals on their favorite products and services.

Q: What makes DigiZag so innovative? What sets you apart from the competition?

A: At DigiZag, we believe in the power of combining strategic thinking with flawless execution. Our team works closely with clients across diverse markets, developing customized plans that are ROI-focused, well-structured, and built for scale.

• Tailored Strategies, Not Templates: Every campaign is customized to client goals and business models, ensuring maximum impact from day one.
• A Strong, Trusted Network: Our long-term relationships with affiliates, influencers, and partners give us an edge in launching effective campaigns quickly.
• Proactive, Cross-Team Collaboration: Seamless communication across departments and with clients ensures alignment at every stage.
• Agile Performance Management: We track campaigns daily and optimize in real-time, delivering stronger ROI with speed and precision.
• Clear Reporting & Transparency: Our reporting goes beyond numbers—offering insights, context, and actionable next steps that empower smarter decisions.

Q: What types of brands do you work with?

A: DigiZag works with virtually all verticals, as long as the models are Business to Consumers (B2C). These include: Health, Beauty, MarketPlace, Travel, Fashion, Luxury, Automotive, Real Estate, Jewelry, Home, Outdoor, Gifting, Streaming, Perfumes, etc. Our strength is in delivering results across the MENA region.

Q: How does DigiZag typically work with clients?

A: In our business, clients are carefully selected based on their traffic flow, products, and services offered. Our process typically begins with a strategic discussion to understand objectives and identify the key challenges preventing them from achieving their goals.

We then conduct a deeper analysis to determine how we can provide the most effective support, followed by a tailored forecast and action plan. This customized approach is designed to help clients overcome obstacles, optimize performance, and ultimately achieve their online sales objectives.

Q: Please share a recent client success story.

A: UAE Fashion Brand - $8.8M in Sales Revenue within 12 months

• Situation: A top online fashion and lifestyle platform in the GCC, featuring global, regional, and in-house brands. Launched in 2011 and based in the UAE. The 12-month goal: drive new customer growth, boost retention, and scale existing users to hit $7M in revenue.
• Approach: Align with the client on seasonal highs and lows to set monthly targets. Run private offers with top publishers and influencers, backed by fixed placements. For peak seasons, launch a mega influencer push with clear goals and bonus incentives.
• Result:
  
  • Drove $8.8M in sales in 12 months.
  • Over 100K orders via our coupon codes.
  • Strong brand exposure year-round through influencers and key events.
  • Maintained a solid 70/30 new vs. returning customer ratio throughout the year.

Q: What is one unexpected opportunity for brands to scale up their partner marketing efforts?

A: The biggest unexpected opportunity, especially in the MENA region, is the power of local, niche content creators and micro-influencers. While everyone chases the mega-celebrities, these local voices have much higher engagement and trust with specific customer segments. Brands can unlock new customer segments, scale faster, and often face less competition than in saturated mainstream channels. The opportunity is in building a strong foundation, nurturing these relationships, and finally scaling their online presence with authentic endorsements.

‍