Fireside Chat

How I Built AI Into the Stack, And What I Got Wrong First

June 23, 2026

About The Chat

The performance marketers pulling ahead have shifted from asking which AI tools to add to asking how decisions should actually flow through their operation. Jason Akatiff rebuilt his stack at the infrastructure level, and in this session he's bringing his expert take on which campaign decisions AI should own, where staying in the loop has quietly become the bottleneck, and why your attribution data is already the most valuable competitive input you're sitting on. Join us for a conversation about operational architecture for performance marketers who are ready to build a stack that compounds.

Redraw the Map

You'll leave knowing exactly which decisions in your operation AI should own and which ones you're actively slowing down by staying in the loop.

What Breaks First

Get the unfiltered breakdown of what actually fails (and how to avoid it) when you build AI into your performance stack, straight from someone who has done it at scale.

Data Is Fuel

Your attribution data is already the most valuable input for AI optimization, and you'll walk away with a concrete workflow to start using it that way before your competitors figure it out.

Meet The Expert

Meet The Experts

Jason Akatiff
Founder
A4D
Jason Akatiff has spent two decades building and scaling performance marketing operations, most notably as the founder of A4D, one of the most established performance networks in the industry with over $500 million in online sales across 100 verticals. Where most operators talk about AI, Jason is building with it, actively developing agentic AI systems and rebuilding how decisions get made inside his operation from the infrastructure up. He brings the kind of practitioner perspective that only comes from having broken things at scale and rebuilt them.
Jason Akatiff
Founder
A4D
Jason Akatiff has spent two decades building and scaling performance marketing operations, most notably as the founder of A4D, one of the most established performance networks in the industry with over $500 million in online sales across 100 verticals. Where most operators talk about AI, Jason is building with it, actively developing agentic AI systems and rebuilding how decisions get made inside his operation from the infrastructure up. He brings the kind of practitioner perspective that only comes from having broken things at scale and rebuilt them.
Kristen Bell
Product Marketing Manager
Everflow
Kristen Bell serves as Product Marketing Manager at Everflow. Her work is centered on providing exceptional technical and strategic support to both clients and sales partners, while optimizing meaningful growth. Focused on driving high-level company initiatives and translating complex product features into compelling, market-ready narratives, Kristen was instrumental in bringing Traffic Health to market in 2025, Everflow’s revolutionary threat monitoring solution designed to proactively detect and mitigate fraudulent activity, ensuring affiliate revenue flows cleanly and securely.
Jason Akatiff
Founder
A4D
Jason Akatiff has spent two decades building and scaling performance marketing operations, most notably as the founder of A4D, one of the most established performance networks in the industry with over $500 million in online sales across 100 verticals. Where most operators talk about AI, Jason is building with it, actively developing agentic AI systems and rebuilding how decisions get made inside his operation from the infrastructure up. He brings the kind of practitioner perspective that only comes from having broken things at scale and rebuilt them.
Kristen Bell
Product Marketing Manager
Everflow
Kristen Bell serves as Product Marketing Manager at Everflow. Her work is centered on providing exceptional technical and strategic support to both clients and sales partners, while optimizing meaningful growth. Focused on driving high-level company initiatives and translating complex product features into compelling, market-ready narratives, Kristen was instrumental in bringing Traffic Health to market in 2025, Everflow’s revolutionary threat monitoring solution designed to proactively detect and mitigate fraudulent activity, ensuring affiliate revenue flows cleanly and securely.
Jason Akatiff
Founder
A4D
Jason Akatiff has spent two decades building and scaling performance marketing operations, most notably as the founder of A4D, one of the most established performance networks in the industry with over $500 million in online sales across 100 verticals. Where most operators talk about AI, Jason is building with it, actively developing agentic AI systems and rebuilding how decisions get made inside his operation from the infrastructure up. He brings the kind of practitioner perspective that only comes from having broken things at scale and rebuilt them.
Kristen Bell
Product Marketing Manager
Everflow
Kristen Bell serves as Product Marketing Manager at Everflow. Her work is centered on providing exceptional technical and strategic support to both clients and sales partners, while optimizing meaningful growth. Focused on driving high-level company initiatives and translating complex product features into compelling, market-ready narratives, Kristen was instrumental in bringing Traffic Health to market in 2025, Everflow’s revolutionary threat monitoring solution designed to proactively detect and mitigate fraudulent activity, ensuring affiliate revenue flows cleanly and securely.

Fireside Chat Highlights

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