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Everflow and LUUP Partner to Launch Gamified Micro-Influencer App and Marketplace

New Partnership Enables Brands and Agencies to Automate Word-of-Mouth Marketing to Tap New Revenue Streams.
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[MOUNTAIN VIEW, CA] – [September 17, 2025] – Everflow, the leading partner marketing platform, today announced a strategic partnership with LUUP, a new app and marketplace designed for micro-influencers. This collaboration positions Everflow as the foundational technology for LUUP, providing a powerful and innovative solution for brands and agencies looking to tap into the growing trend of social and community-based marketing.

LUUP is a gamified social selling platform that helps brands grow revenue through the power of community. It transforms customers, fans, and followers into brand advocates who share products and are rewarded through a unique royalty system when they generate sales. With LUUP, customers and micro-influencers can earn commissions and rewards for completing brand marketing "missions," such as posting unboxing videos on social media. 

LUUP utilizes Everflow’s advanced technology to manage all backend operations, including attribution, commission payouts, and personalized tracking links, offering a seamless and credible solution for both brands and customers-turned-micro-influencers. As traditional channels like paid search and SEO become more outmoded, LUUP addresses a crucial market shift. Everflow’s open APIs and flexible architecture helped LUUP directly capitalize on the increasing significance of authentic, word-of-mouth marketing.

"We've seen that the most powerful outcome for brands isn't another ad campaign, but the creation of a passionate sales force built from their most loyal customers,” said Richard Marshall, Co-Founder of LUUP. “By converting customer enthusiasm and loyalty into a scalable network of micro-influencers, brands can achieve greater reach, higher conversion rates, and a more genuine image than traditional advertising could ever deliver.”

The Everflow - LUUP partnership empowers brands looking to expand their marketing efforts:

Simple & Scalable: Brands simply provide products and commission rates. The LUUP team manages the entire process, including user onboarding and community management.

Trust & Credibility: The "Powered by Everflow" designation provides a high level of trust and credibility, ensuring reliable tracking and transparent reporting.

Gamified Engagement: "Missions" transform marketing from a chore into a fun, rewarding activity, driving higher user participation and content creation.

Ethical Marketing: The app offers a modern, transparent, and ethical alternative to traditional multi-level marketing structures, aligning with increasing consumer demand for authenticity.

‍Diverse User Base: It enables brands to work with a broad community of micro-influencers who may not have massive follower counts but possess a high level of engagement with their friends, family, and social circles.

A number of high-growth brands have already recognized the value of using LUUP for their social selling and tracking needs, including BreakPoint, Combat Market, Dr. Coy’s, Skinporter, and Wolfson Brands.

"The LUUP app is a fantastic example of what's possible when you combine a visionary idea with a flexible, powerful platform," added Ed Ceballos, VP of Partner Ecosystem at Everflow. "It’s built on the simple vision that your next 100 customers might come from someone who already loves what you do."

About Everflow:

Find revenue that scales using Everflow’s Partner Marketing Platform. Amplify performance partnerships and marketing, discover new affiliates for growth, and identify your highest ROI traffic sources. Join 1,100+ brands at the forefront of growth, including JG Wentworth, Moen, and Golden Hippo. Learn more at everflow.io.

About LUUP:

LUUP is a micro-influencer marketplace that transforms brand-to-customer relationships. The app empowers everyday consumers and micro-influencers to earn rewards for simple marketing "missions." LUUP provides an innovative and ethical platform for word-of-mouth marketing and helps brands build a highly engaged community of advocates. Learn more and watch a demo at luup.com.

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