Learn From Industry Experts
Everflow's VP of Marketing Michael Cole shares his thoughts following his sit down with Tammy Porter of Acceleration Partners. They discuss the ins and outs of managing a successful B2B affiliate program. They also discuss what you must do to find and retain the best “creators” for your affiliate needs.
Want to build a high value affiliate program? Studying B2B affiliate programs like HubSpot provides better lessons towards scaling healthy partnerships. We got a chance to sit down for a fireside chat with Hubspot’s Head of Affiliate Marketing, Daniela Kretchmer, to gain insight into the lessons she has learned from growing the B2B affiliate program for a massive brand.
The reasons why an affiliate program slows down aren't always so obvious. Therefore, we've created a white paper that provides detailed insights into the hidden reasons why affiliate programs stall out, and how your program can soar past those obstacles.
Looking to grow your program? This white paper is for you! Read on to gain new strategies (with no dev resources required) in the areas of tracking, attribution, report analysis, and more!
Learn how delicious (and healthy!) gummy snack company CandyCan created a steady flow of repeat customers via Everflow event tracking, rewarded traffic, and a ReCharge subscription integration.
This case study details how Harvest Hosts, an emerging RV vacation brand, created a thriving affiliate program with the help of payout, creative, coupon, and email segmentation features in the Everflow platform.
There are unique challenges that affect B2B affiliate programs that we don’t see as prevalently in other verticals. Adam Westreich of Westreich Consulting has found his niche in the B2B affiliate space, and shared ideas about how to overcome some of those challenges during a fireside chat. In this post, we share a few key tips from Adam for cutting friction for your affiliates while ramping up your program performance.
Watch this fireside chat where we break down many of the common mistakes marketers make in the affiliate space and how to avoid them, featuring our guest Evan Weber of Experience Advertising.
Watch this fireside chat on using affiliate marketing to grow DTC brands, featuring our guests Jackie and Antonio Rey of Jax Marketing.
With more than two decades of experience in digital marketing, Lee-Ann Johnstone has built a thriving agency that helps her clients with their performance programs. Here, we highlight some of the nuts and bolts that she says are essential to building a program and scaling activity from affiliates and influencers.
Upgrade your affiliate program today by gaining insights from drilling down into your partner placements. Learn how this is easily done in Everflow today in the sixth post of the 7 Steps To Upgrade Your Affiliate Program For 2021 series.
To build a thriving affiliate program, many marketers find that enlisting help from resources to strengthen that process is crucial to their success. In this blog post, we share a few tips we picked up from the interactive workshop we hosted with Publisher Discovery, a platform that helps clients find the right affiliates for their program and is now offered as part of Everflow Plus.
Learn how QR codes can generate more revenue for your affiliate program today through tracking the offline efforts of your existing influencers and partners.
With the rise of influencer and affiliate marketing in recent times, we wanted to dive deeper into its potential impact and opportunities, so we gathered five industry experts to talk about its evolution. Here, we highlight a few key takeaways from this roundtable event for gaming brands to consider for their marketing strategy.
In the 4th step of our 7 Steps To Upgrade Your Affiliate Program for 2021 series, we dive into potential tracking issues facing your program’s influencers daily that you may not be aware of (and that can impact your program revenue), and how you can use smarter coupon-related tracking to overcome those difficulties.
Beyond partner churn, purchase reports don’t tell the whole story of consumer value. Data from consumers who don’t immediately drive a conversion -- like consumers who make repeat purchases, come back to your site via retargeting, or are introduced to your site by a compelling product review, do not show up in standard purchase reports. There is a strong method, however, to bolster your partner evaluation efforts: tracking events.
Content affiliates (a.k.a. publishers) with blogs or review sites spend countless hours creating stories to sell your products. With most partner platforms built to assign commission to the last click before a sale, content affiliates often go unrewarded for their sale-driving efforts. Fortunately, first touch attribution features in a partner platform can help solve this issue.
Look After My Bills, an action-oriented energy bill comparison service, has been on an upward trajectory since its inception. Although rocketship growth was fueled by an appearance on BBC’s Dragon’s Den which tripled their customer base in just three months, marketing director Sam Frost explains that it all started with affiliate marketing.
In a cozy virtual fireside chat, we uncovered some of the keys to successful B2B affiliate programs with Partner Commerce. Highlighted here are three key takeaways with useful insight into the importance of alignment, robust tracking and breaking down silos, which can be applied to any B2B Affiliate Program right away.
It takes time and energy to scale partnerships with affiliates that produce meaningful results. Doing so with a partner-centric mindset ensures your end game will be a win-win. Here are 5 tips for scaling effectively so that you can achieve sustainable growth for your program, according to Rick Magennis, President of Bearcat Media.
Recruiting the right partners can be one of the most challenging aspects to building a scalable affiliate program, and if done right, can turn a mediocre program into a thriving one. Here are 4 tips on how to approach partner recruitment, according to Chris Tradgett, CMO of Publisher Discovery.
As consumers go digital and become more dependent on their mobile devices, Pay-Per-Call continues to be at the forefront of key performance marketing channels
With our v2.9.2 release we added a feature that easily connects your campaigns in Everflow to the Facebook Conversions API. In just a few short steps you’ll be able to utilize this powerful conversion tracking tool to run stronger FB campaigns with better data, speed, and the ability to track offline events--while eliminating the use of third-party cookies! Check out our latest post to learn how to get started today!
Any savvy business owner knows that if you don't know your numbers, you don't know your business. Knowing which numbers move the levers of growth for a digital store is complicated, which is why merchants turn to Daasity to give them immediate insights and dashboards into their most valuable metrics. If you’re a Shopify store owner, be sure to check for the blind spots we highlighted here.
This year has reshaped direct-to-consumer sales at a pace no one expected possible. Our fireside chat with Michael Bower of Sellry painted the big picture of where we’ve been and what comes next for eCommerce brands, and which lessons should be applied to eCommerce marketing strategies for brands right away.
Online merchants can't eliminate shopping cart abandonment, but a strong cart recovery strategy goes a long way in recovering lost sales. In this post, we dive into practical strategies for reducing this problem, including text messages, push notifications, email, chatbots, and giveaways.
We’ve seen a huge shift in the ecommerce space over the last couple of years towards the direct-to-consumer model. When you’re selling directly to your customer, your brand's story has never mattered more. Here, we highlight some key ideas around how DTC brands can set themselves up for success as we continue to navigate these shifting tides.
From cost barriers to banking limitations, there are myriad challenges in normalizing ecommerce in MENA. However, tools like gamified browsing and localized payments are proving to be incredibly impactful in reaching these underserved areas. Read on for more about how Wasla Browser is bringing great opportunities for merchants and influencers while helping to reduce social and economic disparity.
Findify has built a business around helping eCommerce customers find relevant products. We sat down with the CCO to learn more about how on-site search can make or break conversion rates and affect overall success in eCommerce and noted three reasons you may want to focus some effort on improving the site search functionality in your eCommerce shop.
It's easy to forget in this whirlwind of a year that the holiday season is rapidly approaching. Now is the time for our eCommerce clients to start taking the actions needed to ride the wave of upcoming demand during a year where eCommerce has already skyrocketed.
Everflow Workshop on "Hacking The Subscription eCommerce Equation" with Ro Bhatia, COO of LimeLight.
Wasla Browser is a company to watch! The Middle East and North Africa (MENA) has a population of 580 MIL and is growing fast. Potential internet users in these markets are often barred from adoption due to high data costs and the limited infrastructure of fixed broadband. To solve this issue, Wasla Browser has built a gamified mobile browser that rewards users with free mobile internet. Its mission is to connect people in high-growth markets all across MENA and Africa with subsidized mobile internet, fostering digital and financial inclusion.
This is a quick overview of the terminology for mobile advertising and what it means.
The surge in influencer marketing through social media has proven that we love to amplify the voices we agree with, and influencers act as lightning rods for this viral mood affiliation. We sat down with James Creech for the nitty gritty of influencer marketing, why it works, and using it effectively.
When it comes to B2B, collaboration is everything. Tipalti, the unicorn recently valued at $2B, is one of Everflow's most valued partners. Here, we'll highlight a few of the main pillars of their continued evolution through partnerships.
As the impact of social media and other technologies continues to evolve, brands are shifting the way they are communicating with their audiences. More and more brands are turning to influencers to bring their products into our everyday conversations. Here are some key takeaways from Neal Schaffer's keynote, "Driving Results in the Age of Influence," to help your influencer marketing campaign to soar.
After building a partnership program at a rocket ship company that grew 6X in staff within a single year, Bruno Cunha from Oyster shared some fantastic tips on scaling partnerships during this fireside chat.
Michael Cole, VP of Marketing, shares his reflections on his conversation with Amanda Farris and Nasser Aftab of Phonexa. This chat is full of tips from their intimate lens of how to be successful in driving insurance leads.
AI and machine learning are great tools for preventing internal biases from getting in our own way. Learn why more than 10,000 sites are trusting Ezoic to help them increase revenue, balance UX, improve site speed and streamline growth.
With the rise of social media and other fast-moving digital marketing strategies, it’s more important than ever for brands to have adaptable and organic marketing strategies that can keep up with instant trends and changes. Brand ambassadors are the key to word-of-mouth marketing, and can offer a responsive, personal approach that is unparalleled by even your best social media manager.
Influencer marketing puts thought leaders in the spotlight on behalf of brands. Here are 5 tips for maximizing the potential for your influencer marketing campaign.
Social media marketing is very effective as it helps your brand establish credible relationships with your target audience. Gain insight into how using social media marketing to build a community of followers can help you to develop meaningful relationships with your customers who are passionate about your brand.
Everflow sits down with Databowl's Simon Delaney to chat about all things lead generation.
Behind every thriving performance marketing business is a backdrop of complicated and intense finance management. We highlighted the top three issues media buyers face, as explained by Juni co-founder Samir El-Sabini during a fireside chat with Zach Measures, Commercial Director EMEA at Everflow.
Taking SEO advice is about trust. There are thousands of articles about SEO, written by people trying to rank up on SEO. Neither you nor I will ever see the vast majority of that content created by supposed experts. That is why it was so exciting when we got the chance to learn from Matthew Santos of NPAccel, who is a real expert.
Neil Patel’s agency, NPAccel, ranks on Google for 1M+ keywords, with 25-40% of those ranking on page one and is driving 8M+ visitors per month to their website by practicing what they preach as it relates to SEO with their own brand. That’s the level of extraordinariness they’re aiming for with their clients. Here are some highlights from their approach.
A guest post deep dive into the secret world of Influencer Whitelisting - when an influencer gives advertising permission to their brand partner. These advertiser permissions allow a brand to create and post an ad through the influencer’s handle, then promote that ad to a specific audience using data from the influencer’s account.
Creating personalized content can help you attract more customers, build trust, increase conversion rates, and drive more revenue for your business. Learn how to create compelling content tailored for your customer so that your brand can meet them where they are: at the right time and in the right place.
Creating a strong brand means becoming a necessary extension of your customer. Consider how brand advocates can help facilitate effective community marketing to grow your brand.
Mastering the fundamentals of digital marketing is a hands-on process. Check out these simple tips for learning quickly and setting yourself up for success.
It's critical to meet your customers and clients where they are. In today's world, that means going into the digital realm. This guest post explores the ways in which investing in digital marketing can take your business to the next level.
As the marketing industry increasingly veers away from third-party cookies, we're seeing "old school" strategies step further into their power. When executed with skill and intention, email marketing is one of those tried-and-true methods of promotion that yields results regardless of the innovative marketing technologies that arise into the space. Check this post from Taylor Proctor for reasons you may want to focus your efforts on email in 2022.
Affiliate marketing can be the engine that drives revenue and allows you to build your customer base, but only when launched and managed effectively. Here are five pillars that marketers can focus on to build a strong performance-based growth engine.
How to grow during a crisis opens up a thousand questions that all depend upon the unique challenges being faced. Should you change your messaging or shift your goals? Should you cut your advertising budgets or invest in testing new approaches? Is your audience open to seeing your branded content in a crisis? There’s no one-size-fits-all answer on any of these questions.
A breakdown of the changes of Chrome 80 and what it means for your business. Answer: No major changes that you shouldn't already doing, but there are indications that Google is planning to eventually cut off cookies.
The main goal in affiliate marketing is obviously making sales to earn commission. This guide offers practical tips for attracting and engaging potential customers using effective content marketing with an emphasis on SEO.
Effective branding is the gateway to establishing credibility and designing the identity of your small business. Here are five reasons to focus on customer relationships in your branding campaign.
Our lives were transformed in myriad ways in 2020. In this guide, we'll look at the ways the global pandemic has shaken up the world of business and share some helpful marketing tips for staying relevant in the new year.
Content marketing can be an extremely powerful way to drive growth. Through the creation and placement of high-quality content, Version Two takes users from one place to another (relevant) place as organically as possible. Read on for hints on how to build intrigue and urgency for effective native advertising.
With ITP, Apple has been rolling out a new way for handling Cookie tracking in Safari, which makes up ~17% of web traffic (and 49% for US Mobile Web traffic). ITP greatly restricts cookie-based tracking - forcing advertisers to adjust their promotion methods away from cookie tracking.
Lead generation can be a challenging aspect of establishing a brand, but can be a precursor for a loyal customer base. A robust lead generation strategy can help immensely to further your sales efforts and by consistently working on building a scalable and repeatable lead generation process, you can ensure that leads keep coming in.
Referrals are a very strong way to attract new clients, and businesses don’t leverage this channel nearly enough. This is because they either have a problem starting up their referral strategy, or they just decide to skip it altogether. Fortunately, you will not need much in order to build up your referral strategy – only some very smartly used content.
The Everflow team loves supporting bunq, a truly independent banking app from the Netherlands. Check out our case study which covers bunq's success, how bunq utilizes Everflow support in their quest for growth, and what's next for the bunq team.
Everflow Connect 2020 session on "Native Advertising User Acquisition - When, Why, and How" with Joe Burton of ROI Marketplace, Ryan Scibelli of Advida, and Richard Marques of Revcontent. Moderated by Michael Cole of Everflow.
Context is everything when it comes to maximizing the potential of any multi-faceted technology solution. Read about how Everflow's onboarding strategy prevents their feature-rich platform from being under-utilized while helping to propel clients like Gridwise to increased revenue and efficiency.
It's no secret that Google Ads is an extremely useful tool for demand generation. However, on its own, it presents myriad challenges including delayed reporting and significant data limitations. This case study examines how pairing the platform with Everflow solves these issues, transforms GADS' functionality, and allows for improved SEM performance.
Educational Workshop from Everflow Connect 2020 that breaks down how different tracking methods actually work, and highlight some crucial DOs and DON'Ts for optimal tracking.
From higher payouts from hand-picked brands, to huge referral bonuses, to better affiliate monetization strategies, the FanFuel Affiliate Program is a power player in the nutra space. Check out how the FanFuel team scaled their program to seven figures -- in just seven months with Everflow!
Educational Workshop from Everflow Connect 2020 that breaks down to do split testing using the Everflow platform.
Everflow enables View-Through Attribution, which unlocks the power of programmatic channels to drive results through audience & placement data.
Educational Workshop from Everflow Connect 2020 that highlights key features for saving time and effort.
Opening Workshop from Everflow Connect 2020 about how EverXChange can help grow your partner marketing program through simple, self-service API integrations with other Everflow clients.
Everflow Connect 2020 Session on "How to Build a Community that Drives Results" with David Berkowitz of Serial Marketer, Ryan Green of Gridwise, Chalymar Barkarr of Invoca. Moderated by Nancy Adossi.
Educational Workshop from Everflow Connect 2020 that breaks down how you can use Everflow to maximize the potential of your marketing funnel by broadening your channel distribution.
Liquid Rise Media delivers impressive results for a variety of clients and has utilized curated partner introductions through the Preferred Partner Program from Everflow to grow even stronger.
Getting partners to send referrals often requires a full-time person tasked with keeping the wheels constantly oiled and moving. What if there is an easier way to make these referrals happen? East 5th Avenue has cracked the code by building a culture that actively cultivates and enhances its referrals through a virtuous cycle of connections.