Learn From Industry Experts

In this case study, we dive into how Modanisa, a leading modest fashion platform, was able to generate over $150,000 in new revenue through introductions from just two partners from Everflow.

Online merchants can't eliminate shopping cart abandonment, but a strong cart recovery strategy goes a long way in recovering lost sales. In this post, we dive into practical strategies for reducing this problem, including text messages, push notifications, email, chatbots, and giveaways.

We’ve seen a huge shift in the ecommerce space over the last couple of years towards the direct-to-consumer model. When you’re selling directly to your customer, your brand's story has never mattered more. Here, we highlight some key ideas around how DTC brands can set themselves up for success as we continue to navigate these shifting tides.

From cost barriers to banking limitations, there are myriad challenges in normalizing ecommerce in MENA. However, tools like gamified browsing and localized payments are proving to be incredibly impactful in reaching these underserved areas. Read on for more about how Wasla Browser is bringing great opportunities for merchants and influencers while helping to reduce social and economic disparity.

Findify has built a business around helping eCommerce customers find relevant products. We sat down with the CCO to learn more about how on-site search can make or break conversion rates and affect overall success in eCommerce and noted three reasons you may want to focus some effort on improving the site search functionality in your eCommerce shop.

It's easy to forget in this whirlwind of a year that the holiday season is rapidly approaching. Now is the time for our eCommerce clients to start taking the actions needed to ride the wave of upcoming demand during a year where eCommerce has already skyrocketed.

Everflow Workshop on "Hacking The Subscription eCommerce Equation" with Ro Bhatia, COO of LimeLight.

This is an overview of the most common fraud types, and how to fight them.

After building a partnership program at a rocket ship company that grew 6X in staff within a single year, Bruno Cunha from Oyster shared some fantastic tips on scaling partnerships during this fireside chat.‍

Michael Cole, VP of Marketing, shares his reflections on his conversation with Amanda Farris and Nasser Aftab of Phonexa. This chat is full of tips from their intimate lens of how to be successful in driving insurance leads.

AI and machine learning are great tools for preventing internal biases from getting in our own way. Learn why more than 10,000 sites are trusting Ezoic to help them increase revenue, balance UX, improve site speed and streamline growth.

With the rise of social media and other fast-moving digital marketing strategies, it’s more important than ever for brands to have adaptable and organic marketing strategies that can keep up with instant trends and changes. Brand ambassadors are the key to word-of-mouth marketing, and can offer a responsive, personal approach that is unparalleled by even your best social media manager.

Influencer marketing puts thought leaders in the spotlight on behalf of brands. Here are 5 tips for maximizing the potential for your influencer marketing campaign.

Social media marketing is very effective as it helps your brand establish credible relationships with your target audience. Gain insight into how using social media marketing to build a community of followers can help you to develop meaningful relationships with your customers who are passionate about your brand.

Neil Patel’s agency, NPAccel, ranks on Google for 1M+ keywords, with 25-40% of those ranking on page one and is driving 8M+ visitors per month to their website by practicing what they preach as it relates to SEO with their own brand. That’s the level of extraordinariness they’re aiming for with their clients. Here are some highlights from their approach.

Content marketing can be an extremely powerful way to drive growth. Through the creation and placement of high-quality content, Version Two takes users from one place to another (relevant) place as organically as possible. Read on for hints on how to build intrigue and urgency for effective native advertising.

Creating personalized content can help you attract more customers, build trust, increase conversion rates, and drive more revenue for your business. Learn how to create compelling content tailored for your customer so that your brand can meet them where they are: at the right time and in the right place.

Creating a strong brand means becoming a necessary extension of your customer. Consider how brand advocates can help facilitate effective community marketing to grow your brand.

A guest post deep dive into the secret world of Influencer Whitelisting - when an influencer gives advertising permission to their brand partner. These advertiser permissions allow a brand to create and post an ad through the influencer’s handle, then promote that ad to a specific audience using data from the influencer’s account.

Mastering the fundamentals of digital marketing is a hands-on process. Check out these simple tips for learning quickly and setting yourself up for success.

The main goal in affiliate marketing is obviously making sales to earn commission. This guide offers practical tips for attracting and engaging potential customers using effective content marketing with an emphasis on SEO.

Lead generation can be a challenging aspect of establishing a brand, but can be a precursor for a loyal customer base. A robust lead generation strategy can help immensely to further your sales efforts and by consistently working on building a scalable and repeatable lead generation process, you can ensure that leads keep coming in.

Our lives were transformed in myriad ways in 2020. In this guide, we'll look at the ways the global pandemic has shaken up the world of business and share some helpful marketing tips for staying relevant in the new year.

A breakdown of the changes of Chrome 80 and what it means for your business. Answer: No major changes that you shouldn't already doing, but there are indications that Google is planning to eventually cut off cookies.

Referrals are a very strong way to attract new clients, and businesses don’t leverage this channel nearly enough. This is because they either have a problem starting up their referral strategy, or they just decide to skip it altogether. Fortunately, you will not need much in order to build up your referral strategy – only some very smartly used content.

How to grow during a crisis opens up a thousand questions that all depend upon the unique challenges being faced. Should you change your messaging or shift your goals? Should you cut your advertising budgets or invest in testing new approaches? Is your audience open to seeing your branded content in a crisis? There’s no one-size-fits-all answer on any of these questions.

It's critical to meet your customers and clients where they are. In today's world, that means going into the digital realm. This guest post explores the ways in which investing in digital marketing can take your business to the next level.

As the marketing industry increasingly veers away from third-party cookies, we're seeing "old school" strategies step further into their power. When executed with skill and intention, email marketing is one of those tried-and-true methods of promotion that yields results regardless of the innovative marketing technologies that arise into the space. Check this post from Taylor Proctor for reasons you may want to focus your efforts on email in 2022.

Effective branding is the gateway to establishing credibility and designing the identity of your small business. Here are five reasons to focus on customer relationships in your branding campaign.

With ITP, Apple has been rolling out a new way for handling Cookie tracking in Safari, which makes up ~17% of web traffic (and 49% for US Mobile Web traffic). ITP greatly restricts cookie-based tracking - forcing advertisers to adjust their promotion methods away from cookie tracking.

Affiliate marketing can be the engine that drives revenue and allows you to build your customer base, but only when launched and managed effectively. Here are five pillars that marketers can focus on to build a strong performance-based growth engine.