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Everflow Partners with LUUP to Launch New Social and Customer-Driven Commerce App

New Partnership Empowers Brands to Turn Customers into Loyal Advocates through Gamified Missions and Lifetime Rewards

[MOUNTAIN VIEW, CA – September 30, 2025] – Everflow, the leading partner marketing platform, today announced a strategic partnership with LUUP, the world’s first Customer Commerce platform. The collaboration positions Everflow as the foundational technology powering LUUP, enabling brands to harness authentic, community-driven growth through gamified advocacy and word-of-mouth at scale.

LUUP lowers the barrier for anyone to participate in the marketing economy by transforming everyday customers, fans, and micro-influencers into motivated brand partners. Through simple, gamified “missions” such as sharing content, referrals, or unboxing videos users earn commissions and lifetime royalties whenever they drive sales. This turns loyalty into a sustainable income stream and transforms passive customers into an always-on sales force.

By integrating Everflow’s advanced technology, LUUP ensures that every mission is tracked with precision. Brands benefit from transparent reporting, seamless commission payouts, and personalized tracking links, while users gain confidence that their efforts are measured and rewarded fairly.

“We’ve built LUUP to make earning accessible to everyone,” said Stewart Lochrie, Founder & CEO of LUUP. “It’s no longer about big influencers or celebrity endorsements anyone can participate, grow their own network, and benefit from the brands they genuinely believe in. With Everflow’s infrastructure, we’re able to deliver trust, transparency, and scalability to create a new standard for Customer Commerce.”

The partnership brings clear benefits for brands and agencies looking to diversify their marketing strategies:

• Simple & Scalable – Brands provide products and commission rates, while LUUP manages onboarding, missions, and community growth.
• Trust & Transparency – “Powered by Everflow” ensures reliable tracking, attribution, and data integrity.
• Gamified Engagement – Missions turn marketing into fun, rewarding activities that drive higher participation and authentic content creation.
• Ethical & Modern – LUUP offers a transparent alternative to outdated structures, aligning with consumer demand for authenticity.‍
• Broader Reach – Brands can engage diverse micro-influencers and customers with deep trust in their personal communities, rather than relying solely on large-scale influencers.

A growing roster of innovative brands including Reebok, BreakPoint, Brave MMA, Combat Market, Dr. Coy’s, Skinporter, and Wolfson Brands are already leveraging LUUP to expand their reach and build engaged communities of advocates.

“The LUUP app is a fantastic example of what’s possible when you combine a visionary idea with a flexible, powerful platform,” said Ed Ceballos, VP of Partner Ecosystem at Everflow. “It’s built on the belief that your next 100 customers will come from someone who already loves your brand. This partnership proves that Everflow can power not just traditional affiliate programs, but the next wave of community and customer-driven commerce.”

About Everflow:

Find revenue that scales using Everflow’s Partner Marketing Platform. Amplify performance partnerships and marketing, discover new affiliates for growth, and identify your highest ROI traffic sources. Join 1,200+ brands at the forefront of growth, including JG Wentworth, Moen, and Golden Hippo. Learn more at everflow.io.

About LUUP:

LUUP is the world’s first Customer Commerce platform, empowering everyday consumers to earn lifetime royalties by promoting the brands they love. Through gamified missions and a transparent marketplace, LUUP transforms customers into partners and word-of-mouth into measurable growth. Learn more and watch a demo at luup.com.

Media Contacts: 

Krista Kellogg – PR & Community Specialist, Everflow
krista@everflow.io

Stewart Lochrie – CEO & Founder, LUUP
stuart@luup.com