The Everflow Weekly: VP Playbooks & Data Analytics
The Everflow Weekly: VP Playbooks, Data Silos, & Scaling Lead Gen
The 2026 VP of Marketing Playbook
The first quarter of a marketing leadership role is usually a frantic blur—pulling rabbits out of hats to generate immediate pipeline while struggling to build a long-term strategy.
But what if you didn't have to rely on marketing heroics?
Kathleen Booth, VP of Marketing at Sequel.io, joined us to pull back the curtain on her framework for those critical first 90 days. She's currently positioning her team for the "2026 model" of marketing: AI-first growth paired with a human-first brand.
The 2026 Strategy at a Glance:
- Automation Meets Storytelling: Build a resilient system by automating the technical components while humanizing your brand's value proposition.
- The Big Spreadsheet Audit: Kathleen argues that new leaders must manually crunch historical data themselves. The interoperability of your data is more important than the tools you use.
- Webinars as Intent Engines: Stop viewing events as simple lead-gen tools. Instead, treat them as deep data sources for understanding the entire customer journey.
Decoding Success: Mastering Affiliate Data & Analytics with Intelsio
Is your affiliate channel operating in a silo? When performance data is separated from the rest of the marketing mix, it becomes easy for stakeholders to question its validity. The C-suite starts asking: Is this traffic actually incremental?
Anna Jefferis-Lewis, CEO of Intelsio, joined our latest Masterclass to prove that data is the bridge. By moving beyond simple last-click attribution, you can transform your channel from a black box into a transparent revenue engine.
Why "Slow and Curious" Wins:
- Anna's framework ("The Slow Way is the Fast Way") emphasizes that rushing data shifts can alienate partners. By taking the time to explain the data and using Multi-Touch Attribution (MTA), you can prove the worth of partners who drive early interest—securing the budget and trust needed to scale.
- Pro-Tip: Watch for conversion rate signals. A rate that is too high (30%+) or too low (0.002%) is often a technical signal rather than a performance one. Use these numbers to diagnose funnel health in real-time.
The Aragon Advantage: Scaling Mobile CPI & Lead Gen with White-Glove Service
Are you looking to take your mobile app CPI or lead generation campaigns to the next level? In this exclusive interview from Affiliate Summit West (ASW) 2026, Lauren Wauzzinski, Senior Director of Partnerships at Aragon Premium, shares the secrets behind their industry-leading performance.
Inside the Interview:
- Transparency as Currency: Lauren explains why sharing KPI attainment with partners is the #1 most important aspect of optimization.
- The Power of Everflow: Get an inside look at how Aragon utilizes Everflow's world-class reporting to empower their publishers with real-time insights.
- Negotiation Power: Discover how Aragon acts as an advocate for their partners, negotiating with advertisers to get the specific structures and payouts that affiliates need to thrive.
Grow Faster with Everflow & Trusted Industry Peers
