The Everflow Weekly: Fireside Chats, Webinars, & Growth Strategies
TUESDAY, DECEMBER 2, 2025
ISSUE NO. 83
The Everflow Weekly
Fireside Chats, Webinars, & Growth Strategies
We’re Heading To Bangkok!
The Everflow team is touching down in Thailand for Affiliate World Asia, and we want to see you there! Lila, Marah, Arsen, Darriun, and Sharbel will be at Booth A44 on December 3rd & 4th. Stop by to say hello and see firsthand how we can help you scale your affiliate program with ease.
You’re Invited: Performance By The Slice
Don't miss the ultimate networking event at AWA hosted by Everflow, Optizmo, and Mobplus. We are bringing together great brands and even better ideas for an evening of crafted cocktails, sizzling pizza, and curated conversations.
- When: December 3, 2025 | 7:00 PM - 10:00 PM
- Where: Sexy Pizza BKK
- What: Mix, mingle, and make connections that “flow” as smoothly as the drinks.
Space is limited for this event. Stop by Booth A44 to secure your spot.
Inbox Integrity & The Future of Email
Deliverability is the new conversion rate. With inbox providers like Yahoo enforcing stringent standards—including a strict 0.3% spam complaint threshold—email as a channel is hitting a tipping point. If you aren't mastering list integrity, your revenue is at risk.
Join Kristen Bell (Everflow) and Tom Wozniak (Optizmo) for a strategic Fireside Chat on Inbox Integrity. They’ll break down exactly how to navigate these changes and turn compliance into a competitive advantage.
What you will learn:
- Compliance as Profit Protection: How to use professional suppression list management to reduce regulatory risk and safeguard your margins.
- Master List Health: Discover the data hygiene habits necessary to maintain high-volume sending capacity.
- 2026 Predictions: Get a concrete action plan to future-proof your strategy and ensure your offers are seen.
Move Beyond The Conversion With NEW Customer Value
Are you still defining a "conversion" just by a sign-up, sale, or install? Today’s smartest marketers know the real profit lies in what happens after the click. We are excited to introduce Customer Value, a feature that fundamentally changes how you track success. In our upcoming webinar, we’ll show you how to stop burning budget on low-quality leads and start automating rewards for users who actually stay, spend, and engage.
Why you need to attend:
- Shift to LTV: Learn how to accumulate data points—like total deposits or login frequency—to understand the true value of every customer.
- "Swiss Cheese" Payout Rules: Discover how to create flexible rules that trigger bonuses only when specific, key criteria are met (ex:"Spent $200 AND is from the UK").
- Time-Limited Incentives: Set up Goal Cycles that reward partners for driving consistent, long-term engagement.
Kristen Bell & Julien Mouyal • December 17, 2025
Elevating Your Ecosystem With New Leadership
Our Marketplace is designed to break down barriers, allowing you to scale with vetted partners in a high-transparency environment. To double down on that promise, we are elevating the team behind the scenes:
- Francisco Bervis (Head of Marketplace Merchants): Francisco will now lead the charge on driving high-value offers and elevating the brand experience, so you can effortlessly recruit and scale with the best-fit partners.
- Pat Franklin (Head of Marketplace Operations): Pat will now serve as the engine behind the experience, focusing on data integrity, compliance, and operational excellence to ensure every connection is clean, trusted, and scalable.
Working alongside Ed Ceballos, VP of Partner Ecosystem, Francisco and Pat are ready to help you unlock the full potential of your partner program.
Grow Faster with Everflow & Trusted Industry Peers
