The Everflow Weekly: Embracing Chaos, Reviving Email Lists, & 2026 Agency Strategy

Embracing the Chaos

"Chief of Chaos" Matt Frary has helped scale seven companies to $1 billion+ valuations. His secret? He doesn't fight the chaos of scaling—he harnesses it. In this Masterclass, Matt explains why separating your Media Buying, Affiliate, and Brand teams is exactly why most growth strategies fail.

The "Target, Execute, Measure" Leadership Blueprint:

• Identify the North Star: You can't scale if your Media Buyer is optimizing for ROAS while your CFO is optimizing for LTV. Every department must play from the same "sheet of music."
• The "Yo Mama" Rule: Stop chasing short-sighted ROAS. Prioritizing Return on Experience (ROX)—treating customers like family—can drive a 30% lift in Lifetime Value.
• The One-Two Punch: Treating Affiliate as a siloed department is a mistake. Use high-intent affiliate data to train your paid media algorithms and lower your CAC on Meta and TikTok.

Read the Scaling Roadmap →

How Storytelling Revives Dormant Email Buyers

Email revenue is declining across the industry, but Manny Ju, Director of Product at Maropost, says the fault isn't with the channel—it's with the strategy. If you treat the inbox like a physical mailbox for ignorable flyers, your customers will eventually stop looking.

To reverse the trend, Manny suggests these three shifts:

• The 80/20 Content Rule: 80% of your emails should provide storytelling or utility. This earns you the right to sell with the remaining 20%.
• The 90-Day Trust Build: Remove "Buy Now" pressure from your welcome series. Use the first 90 days to build brand identity rather than pushing immediate conversions.
• The Fourth Dimension of Data: Don't just segment by last purchase. Track site browsing and abandoned carts to rescue customers who are engaging but haven't pulled the trigger.

Note: Everflow's Traffic Health works in the background of your campaigns to ensure partner links don't accidentally send your entire email blast to the spam folder.

Read the Email Masterclass →

Agency Spotlight: Strand Marketing | Lead Gen Strategy for 2026

How does a boutique agency differentiate itself in a sea of pushy sales competitors? Blake Cantrell, Senior Director of Media at Strand Marketing, joins us to discuss their consultative approach to high-complexity sectors like Finance and Insurance.

Key Video Highlights:

• The Lead Gen Advantage: Why optimizing for the early funnel provides a competitive edge in unsaturated markets.
• LTV Optimization: Discover how Strand tracks the journey from the first lead form down to LTV, to ensure client success.
• AI in the Agency: How Strand is using LLMs to streamline internal workflows and deliver a better ROI for their brands.

Watch the Agency Spotlight →

Grow Faster with Everflow & Trusted Industry Peers

Join Slack Group →