Everflow Connect 2020: Tracking Methods: Past, Present, and Future

In 2023, the team at Everflow decided to revamp our already successful referral program. Through in-house resources and no additional upfront spend, enhancements to our referral program generated results like 120% YOY growth in quality leads and a 3.3X faster closing rate. These enhancements are not unique to Everflow, as we will show you in this fireside how your SaaS business can achieve similar success following our step-by-step formula.

In the dynamic world of marketing, one pressing question often looms over affiliate campaigns: Are they truly making a difference? With an abundance of data at our fingertips, deciphering which affiliate partners drive genuine incremental revenue can pose a significant challenge. Join us for an illuminating webinar led by PartnerCentric Founder & CEO Stephanie Harris and VP of Product & Innovation, Tom Rathbone, where we'll delve into the intricacies of determining the true impact of your affiliate marketing initiatives. Gain invaluable insights into identifying the partners and partner categories (such as content, BNPL, loyalty, coupon, technology, mobile, and media buyers) that drive tangible and incremental value-add to your bottom line.

As traffic prices increase, brands and offer owners are struggling more than ever to remain profitable. This is where Conversion Rate Optimization (CRO) comes in, offering brands a way to make more profit from their existing traffic. Join Conscious Partners to learn the exact CRO strategies they have tested on $500M in traffic. Discover how you can leverage CRO to retain affiliates, increase profits, and unlock huge scale with your company.