The Everflow Weekly: Yahoo! & Healthline Join the Marketplace, Taboola's Open Web Playbook & Alfie
Two of your most requested publishers just joined the Marketplace
Yahoo! and Healthline Just Joined the Everflow Marketplace
Some publishers are on every Advertiser’s wish list and almost nobody’s Partner roster. Two of them just joined the Everflow® Marketplace.
Yahoo! brings one of the web’s best-known homes for news, finance, and lifestyle content. Healthline brings one of the most trusted names in health and wellness publishing. Both were among the most requested publishers we’ve had, and both are open to new partnerships now.
A quick tip from our Marketplace team: Yahoo! tends to reply faster right now, and Healthline is in a busy stretch, so give them a little extra time.
Email Melina about Healthline →
Your Social Costs Are Climbing… The Open Web Isn’t Saturated Yet.
Search and social keep getting more expensive to buy. Once you’ve captured the search volume and saturated the feeds, more budget just bids up your own costs. Kelly Basinger, Team Lead at Taboola, says that plateau is the signal to add a new traffic type. Kelly’s masterclass shows how to scale on the open web, across native placements on premium publisher sites, inbox placements, and lock screens.
- Give it four weeks, not 48 hours. Open web algorithms need a three-to-four-week runway before they lock onto your buyers.
- Pull, Bridge, Push. Lead with something worth reading, connect it to your product, then add real urgency at the CTA.
- Stop bidding against yourself. Set clear rules on Offers, regions, and site lists so your in-house team and your affiliates scale without competing.
You’re not interrupting people while looking at pictures of their friends. You’re engaging with them when they are actively consuming content.
Kelly Basinger · Team Lead, Taboola
Finding Partners Is Only a Third of the Job
Recruiting new partners gets most of the tooling. Activating them and keeping them producing are the other two-thirds of an affiliate manager’s week, and almost nobody builds for those. Alfie, from XPFlow, handles all three, so you can focus on the conversations that need a human.
Just paste in your URL and Alfie goes to work. The tool finds the review sites, niche blogs, and creators that match your product, scores each fit from 0 to 100, verifies contact info, and drafts a personalized opening email. You read, edit, and approve every message, and the replies come back to you. Once a partner says “Yes,” Alfie keeps them moving until they’re live, while Everflow keeps handling tracking and payouts.
Alfie can save teams up to 30 hours of work per week. Check out our recent masterclass with the Alfie team that makes the case that AI belongs in spreadsheets, not partner relationships.
New masterclasses
Top publishers aren’t reading your cold sequence. Zach Measures, Everflow’s Commercial Director EMEA, recruits on LinkedIn instead: he maps the agency operators and industry peers who already know our buyers, then leads every conversation with something useful.
US advertisers invested an estimated $12.42B into affiliate in 2025. Search claims $114.2B. Brook Schaaf, Co-Founder & CEO of FMTC, says the gap isn’t about performance. It’s friction, and he lays out how to take it out of partner tracking to measure true sales lift.
Everflow AI Playbook
What could you automate this week?
A free, un-gated library of proven AI recipes. Grab a prompt, run it on your Everflow data, and get your hours back.
Written and tested by the Everflow team.
FOR Affiliate Managers Ops Teams Executives
