The Everflow Weekly: Telehealth Through Ad Bans, Tony's Nov 4 Fireside & 5 AI Workflows
Ad bans, bot leads, and AI are changing affiliate marketing. Here’s how teams keep up.
How Telehealth Programs Keep Growing Through Ad Bans
Ad creatives, landing pages, and pixels that used to drive volume are getting flagged overnight. Between tightening merchant rules and moving compliance goalposts, scaling a telehealth program is a completely different job than it was six months ago.
On Thursday, November 19 at 2 PM ET, four experts across marketing, compliance, and distribution sit down together: Everflow® CMO Michael Cole, Angela Salter of LegitScript, Kennedy Horton of CareValidate, and Will Perry of Health Geek. They’ll cover how high-volume programs keep growing:
- Ad bans and diversification: how operators adapt creative, landing pages, and affiliate partner channels so one enforcement wave doesn’t stop new sign-ups.
- Merchant rails and certification: keeping checkout live through payment processing, marketplace distribution, and LegitScript standards.
- Clinical infrastructure: connecting a fast acquisition funnel to a clinical backend that can keep up with compliant patient intake.
Bring your toughest questions: the panel takes them live.
Win the Click, Save the Cart, Keep the Customer
Once your channels are safe, the next leak is retention: every buyer who orders once (and disappears) takes your acquisition spend with them.
On Wednesday, November 4 at 11 AM ET, Everflow’s Tony Cohn sits down with Paco Blanco of MediaScale and Zachary Konopka of Behamics to break down three strategies: win the click with ad creatives that convert, save the cart with behavioral insights, and track every conversion to turn paid traffic into repeat customers.
Masterclasses · New this month
Two founders on the two places partner programs lose money quietly: the leads they count and the messages they miss.
Verify Every Lead Before You Pay for It
If your program pays on leads, you may be paying for the fake phone numbers, too. John Porrini, Founder and CEO of LeadCapture.io, explains why verifying every lead before it moves makes it worth more to partners and buyers, and why a form that looks clean can still be full of bots.
“Bots are completing forms. And now they’re looking human.”
Get Past the 50‑Partner Ceiling
Picture a top publisher pausing a $10,000-a-day campaign over a broken link on Saturday night, with the alert message sitting in a WhatsApp thread until Monday. Daniel Cohen, Co-Founder and CEO of Amdesk, shows how pulling scattered chats into one place lets partnership managers scale past the 50-partner ceiling without drowning in communication chaos.
“Once you cross that threshold, an account manager’s workday dissolves entirely into putting out constant fires.”
5 AI Workflows for Affiliate Managers
By the time the Monday report is ready, there are emails to answer and partners waiting. In a webinar with Affiverse’s Lee-Ann Johnstone, Michael Cole connected an AI assistant to Everflow and asked for the work in plain language, live:
- The weekly report: comparing the last seven days with the previous seven, then the biggest revenue gains and drops by Partner.
- Revenue risks: unusual conversion rates, falling traffic, and Partners close to their caps.
- Growth past the first sale: which affiliates drive subscription sign-ups and renewals, and which countries to push next.
- A weekly action plan: the top five things to do this week to scale the program.
- Business context: pairing the numbers with what’s in emails and CRM notes, so a drop with a good explanation doesn’t get treated as a problem.
His rule for all five:
You never want [AI] to do all the thinking. You want it to support your thinking.
Michael Cole · CMO, Everflow
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