The Everflow Weekly: Telehealth Scale Secrets, The 95% Blind Spot & Protect Your Domains

The Telehealth Scaling Blueprint That Changes How You Grow

Most telehealth brands don't fail because of bad products or weak demand. They fail because their CPA model was built for testing — and was never redesigned for scale.

Scale or Die is here. The first session of the strategy series for telehealth founders and CMOs drops April 1 with Will Perry (Reason Agency, Power Affiliate Army, and Health Geek) and Michael Cole (SVP of Marketing, Everflow) — getting specific about what it actually takes to achieve elite scale. On the agenda:

• The 100k Blueprint & Audit: Validate your readiness — audit the $10M+ revenue floor and conversion benchmarks required for needle-moving enterprise scale
• Architecting a Scaling Ecosystem: Move beyond basic tracking to a multifaceted acquisition system — from offer and funnel structure to CPA/CPL models and partner orchestration — without blowing your margins
• The Power Affiliate Pipeline: Identify and recruit the high-tier accelerators who prioritize $2,500+ LTV and drive authentic, sustainable brand growth

Will has driven over $200M in sales and 10M+ leads for emerging brands. This isn't just theory. Spots are limited — April 1 is one week out.

Reserve My Spot →

95% of Your Site Visitors Are Invisible. Here's How to Reach Them.

Picture this: a shopper browses your product page, hovers over the add-to-cart button, and then leaves. For most brands, that person is gone forever — no email, no retargeting hook, no second chance.

Chris Lettera, Partnerships Manager at Minty, calls this the 95% blind spot. In his Everflow Masterclass, he breaks down how Minty's proprietary device graph and AI-driven discovery can identify and convert anonymous high-intent shoppers — without form friction or guesswork. Key takeaways:

• Identify the Invisible: Minty's 450M+ permissioned email network matches behavioral intent — not demographics — to reach anonymous shoppers at the exact right moment. Results: 50%+ open rates and 25%+ downstream conversion rates
• The CPA Revolution: Minty runs a pure performance model — no setup fees, no charges for sends or clicks. They only get paid when they drive a sale. Zero-risk incremental revenue
• AI-Driven Discovery: Minty Promote syndicates brand offers directly into ChatGPT and Perplexity results via MCP — putting your brand in front of shoppers before they ever hit a search page

Watch the Masterclass →

Last Chance to Register: Thursday's Fireside Chat on AI-First Affiliate Strategy

This is your final reminder. Thursday, March 26 at 2pm ET — Monica Niblack (President of Agency Services, LQ Digital) and Laurie Cutts (Head of Agency & Strategic Partnerships, Everflow) are going live for a candid session on how affiliate leaders can stay visible and measurable in an AI-first world.

AI-powered discovery is reshaping how consumers find brands — before a single click happens. If your brand isn't showing up in AI-generated answers, your competitors might already be filling that space. This one is worth the hour. Don't miss it.

Register Now — March 26 →

Is a Blacklisted Domain Quietly Killing Your Paid Traffic?

Blacklisting is one of the most expensive problems in performance marketing — and most brands don't catch it until the damage is already done. A flagged or blacklisted tracking domain can trigger ad rejections, security vendor blocks, and silent revenue loss across your entire paid traffic operation.

How to Protect Your Tracking Domains (And Your Revenue) with Traffic Health covers the Traffic Health Premium tools built into Managed Private Subdomain (MPS) service — showing you how to monitor domain reputation in real time and get ahead of blacklisting before it disrupts a campaign. What you'll learn:

• How to diagnose domain health issues before they escalate into a business emergency
• Why domain reputation is a revenue protection issue, not just a technical one
• How Traffic Health Premium shields your tracking infrastructure and your ad spend

If you're running high-volume paid traffic on Facebook, Google, or email — this one's essential viewing.

Watch Now →

Know a Brand That Needs Better Tracking?

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