The Everflow Weekly: PR Hacks, Meta Affiliates & CTV
The Everflow Weekly: Premium PR Hacks, Meta Power Affiliates, & CTV on CPA
The Holy Grail of Affiliate: Securing Premium Media Coverage on a Performance Budget
For years, affiliate managers have been stuck with a frustrating choice for scoring top-tier media coverage: pay exorbitant, upfront flat fees with zero performance guarantees, or stick to lower-tier coupon sites that offer no brand equity. Sam Dickson from Linkby joins us to reveal how the game has changed.
The Performance PR Revolution:
Linkby allows brands to secure dedicated features and gift guide inclusions in powerhouse publications like InStyle, Daily Mail, and Refinery29 using a pure Cost-Per-Click (CPC) model. This combines the authority of major media with the accountability of performance marketing.
Why This Matters For Your Brand:
- The AI Search Advantage: AI models (like ChatGPT and Gemini) use trusted data from top publishers for their recommendations. By getting more featured spots, you ensure your brand appears in AI-generated answers.
- Risk-Free Scaling: Stop "spraying and praying" with your PR budget. With Linkby, you set strict budget caps and only pay for actual traffic received.
- High-Risk Help: Regulated industries like CBD and alcohol—which often struggle for ad space—can actually secure quality editorial features on a performance basis.
Cracking the Meta Code: Partnering with Power Affiliates for Scalable Growth
Meta is the undisputed heavyweight for volume, yet it remains a black box of volatility for most advertisers. Rising CPMs and vanishing attribution data have made the traditional affiliate playbook obsolete on social. To scale, you need to tap into the "Power Affiliate" ecosystem.
Will Perry, Founder of REASON Agency, joins Everflow to detail the secrets of high-volume social traffic and his "Validate then Scale" model.
Are You "Brand Ready" for Scale?
Before you release your offer to an elite army of affiliates, your brand must meet these specific benchmarks:
- The 5K Rule: Advertisers should ideally have a proven, converting offer with 5,000+ conversions in the last 90 days. Affiliates are accelerators, not mechanics—they shouldn't be expected to fix a broken funnel.
- The Transparency Mandate: Scaling requires dismantling what Perry calls the "Pyramid of Lies." You must share internal data and facilitate advanced tracking to empower your partners to optimize effectively.
- Economics of Scale: Master your unit economics. Learn why calculating LTV vs. Day-One CAC is the only way to attract media buyers operating with CMO-level budgets.
Scaling via Connected TV: The Pure CPA Revolution with tvScientific
Connected TV (CTV) has long been seen as a branding play, but tvScientific is changing the landscape by offering the first performance-based advertising platform on a pure CPA model. In this interview from ASW 2026, Vikki Danielson breaks down how brands can leverage the big screen without the burden of managed service fees.
Inside the CTV Revolution:
- Zero-Fee Scaling: Learn how tvScientific eliminates traditional integration and launch fees to focus purely on performance.
- Launch in Under a Week: Success requires just three buckets: Tracking (Shopify, Everflow, or Pixel), Creative (15/30s ads), and Marketplace offers.
- Measurable Incrementality: See how budgets are moving from branding-focused teams to performance-focused teams as CTV becomes as measurable as search and social.
Want even more CTV insights? Dive into the recap of our live AMA with tvScientific to see how top brands are diversifying smarter with data-driven storytelling.
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