TUESDAY, NOVEMBER 18, 2025 | ISSUE NO. 82

The Everflow Weekly

New Features, Masterclasses, & Growth Strategies

Introducing Customer Value: Reward Partners Based On The Entire Customer Journey

You know the scenario: you pay the same CPA for a user who churns instantly and a "whale" who makes repeat purchases and drives massive lifetime value (LTV).

The result? Overpaying for low-intent traffic and underpaying the partners who deliver real business value.

It’s time to fix this. We're excited to launch Customer Value, a powerful new feature that lets you move beyond rewarding only conversions and start rewarding partners based on the entire customer journey. You can now even build sophisticated, automated bonus rules based on the deep-funnel actions that actually drive your business.

With Customer Value, you can:

• Align Payouts with ROI: Stop paying for empty sign-ups. Create rules to pay partners a bonus only when a user demonstrates higher LTV, such as making a second purchase, depositing over $500, or reaches a certain trade volume.
• Identify & Reward Your "Whales": Finally see which affiliates are driving profitable, long-term customers and automatically pay them what they're worth to secure their loyalty.
• Automate Complex Bonuses: Our flexible rule-builder lets you set multi-step logic. For FinTech, you could set a bonus to trigger only when a Deposit > $250 + Action occurs within 30 days + User is from a Tier-1 GEO. Set it once and let it run.

Customer Value is available now for all Everflow clients and is ideal for high-value verticals like FinTech, iGaming, and E-commerce.

Ready to align your payouts with your profits? Check out the guided walkthrough to build your first rule.

Learn More →

How BroBible Drives Conversions with the Group Chat Strategy

In a world where consumers tune out ads by default, how does a publisher stay relevant for 20 years and effectively sell products?

According to Brandon Wenerd, a leading lifestyle media voice at BroBible, the answer is to stop acting like an advertiser and start acting like a trusted member of the "group chat." By building a community and leveraging their editorial authority (the "Trust Halo Effect"), publishers can organically introduce products in a way that resonates.

Here are their key strategies for building authentic, high-converting partnerships:

• Turn Products into "News": A new product launch isn't an ad; it's an editorial story. A brand's sale isn't a promotion; it's "deal news." This approach bypasses ad-fatigue by providing timely, new information in a voice the audience trusts.
• Build Evergreen Sales Assets: Authoritative, authentic content creates value long after a campaign ends. A genuine review for a $700 jacket can rank in search and drive conversions years later as new consumers look for credible information.
• Establish Cultural Equity: The most effective partnerships unite cultural relevance with performance. By partnering with a brand to sponsor content the audience already loves (like a weekly NFL fashion column), BroBible builds a "trust halo" that makes subsequent sales messages more effective.

This high-trust relationship is the key to lower media costs and high-LTV customers. You can find BroBible in the Everflow Marketplace to explore partnership opportunities.

Read It Now! →

The Q4 Marathon Has Already Started: 6 Tips for a Record-Breaking Finish

The clock is ticking. Q4 is no longer just a two-day sprint for Black Friday—it's a marathon that demands flawless execution. We asked top-tier agencies like CIS Digital, Upsellit, All Inclusive Marketing (AIM), and 829 Studios for their best advice, and they share six essential strategies to ensure your partnership channel delivers record-breaking results.

You'll learn the single most avoidable technical fail that costs brands revenue, and why your fulfillment pipeline is just as critical as your affiliate campaign.

Don't wait until it's too late. Read the full article to get the complete checklist and expert insights.

Read It Here →

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