TUESDAY, DECEMBER 9, 2025 | ISSUE NO. 84

The Everflow Weekly

Masterclasses, Fireside Chats, & Promotions

Turn Email Into A Reliable Revenue Engine

Email marketing is often one of the most lucrative channels available, offering an intimacy with customers that social feeds just can’t replicate. But for many brands, it remains an intimidating "black box" full of compliance risks and complexity.

We sat down with Mitch Mellotti, President of Concise Media Group, to dismantle this confusion. In our latest Masterclass, he breaks down his playbook into two fundamental pillars: bulletproof compliance and a strategic conversion funnel.

Here is how to move from "sending emails" to driving profit:

• Compliance is Brand Insurance: One slip-up can cost your reputation and legal standing. Learn why managing a centralized master suppression list is the only way to safeguard your brand against costly fines.
• “Don't Propose on the First Date”: Never send traffic directly to a shopping cart. Mitch explains why an intermediate "advertorial" page is essential for educating consumers and building the confidence they need to convert.
• The 3-Step Funnel: Use the subject line as the hook, the creative as your "greatest hits," and the lander to close the deal.

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Partner Payments, Simplified

Stop chasing earnings across multiple platforms. We’ve released two massive updates to remove the grunt work from getting paid, so you can focus on scaling.

Centralized Marketplace Partner Payments

Partners need only enter their banking details once in Everflow Pay, and it automatically applies to all eligible advertisers. No more logging into individual connections—just set it and forget it.

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Marketplace Earnings Report

Get a crystal-clear, centralized view of your business. You can now track all historical payments from Everflow Pay, Tipalti, and Veem in one single report.

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We're giving you world-class tools to support your scalability and reliability—without taking a cut.

Offer Available for Eligible New Advertisers

Are you looking to diversify your paid channels and reach untapped audiences? Snapchat now has 943M Monthly Active Users globally, and notably, 40% of daily US Snapchatters aren’t on TikTok. Whether you are a media buyer running performance campaigns, or a brand looking to scale, this is your opportunity to drive incremental growth.

With Everflow’s Native Integration:

• No Manual Pixel Work: Easy setup built specifically for Everflow advertisers.
• Better Tracking: A direct server-to-server connection for accurate attribution and stronger optimization signals.

Exclusive Opportunity: Eligible Everflow users may qualify to receive promotional ad credits and hands-on support to launch their first campaign! Terms apply.

See If You Qualify →

Sources: 1Snap Q3 2025 Investor Letter, November 5, 2025 2GWI Q1 & Q2 2024. Sample Size: 8,569 Snapchatters aged 18-64 who use the platform daily. Market: USA

Is Your Deliverability At Risk?

Deliverability is the new conversion rate. With inbox providers enforcing strict standards—including a 0.3% spam-complaint threshold—the margin for error is gone. Join us live to ensure you don't get blocked.

Kristen Bell (Everflow) and Tom Wozniak (Optizmo) are hosting a strategic Fireside Chat on Inbox Integrity. They’ll break down exactly how to navigate these changes and turn compliance into a competitive advantage.

What you will learn:

• Profit Protection: Safeguard your margins with professional suppression lists.
• Master List Health: Data hygiene habits for high-volume sending.
• 2026 Predictions: An action plan to future-proof your strategy.

Register Now →

Protect Your Sender Reputation with Traffic Health

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