How Hume Health Hit $2M/Month + 2 New Masterclasses

From Zero to $2M/Month: Hume Health's Secret to Scaling

Scaling a DTC brand is often a double-edged sword. You want guaranteed growth, but you can't afford damaging your reputation with unvetted traffic or sketchy network marketplaces.

Hume Health reached a similar plateau where their affiliate channel was dormant but their fear of low-quality traffic held them back.

The Solution: A "Walled Garden" Strategy
By migrating to Everflow, Hume created a secure ecosystem that allowed them to vet every partner and track every click with total precision. Partnering with the agency experts at Affiliboost, they stopped chasing basic product reviews and started "Targeting the Journey."

Here's how they started hitting those seven-figure months:

• Intent-Based Recruiting: Instead of just bidding on product keywords like "best smart scale," they recruited partners ranking for "weight loss journey" to capture high-intent customers.
• Offline to Online: They tapped into Everflow's QR code tracking to turn local gyms and spas into personally-vetted, high-performing publishers.
• Operational Automation: By using the Everflow x Shopify integration, they automated returns and saved 100s of manual hours, allowing them to focus entirely on growth.

The Result: Hume Health successfully scaled from zero to $2 million in monthly affiliate revenue in less than one year.

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Insights from the Inside

We're tapping into the expertise of our own internal team to bring you two essential deep dives. Everflow leaders Michael Cole and Francisco Bervis share their playbooks on navigating the AI-driven future and mastering the human side of performance marketing.

The Citation Economy: How AI is Forging New Value for Affiliates

AI models like ChatGPT and Gemini are changing the way consumers discover brands. Our SVP of Marketing, Michael Cole, explains that we have entered the "Citation Economy," where your publishers aren't just driving clicks—they're providing the source material for AI-generated recommendations.

What you'll learn:

• How to monitor your brand's AI footprint and why you should justify spending on top-of-funnel partners who secure your brand's presence in AI answers.

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The Affiliate Value Loop: Turning Relationships into Scalable Growth

Many advertisers treat affiliate marketing as a cold, transactional numbers game. Francisco Bervis, Marketplace Merchants Lead at Everflow, argues that sustainable growth actually relies on authentic connection.

What you'll learn:

• Francisco's three-phase onboarding playbook (Foundation, Activation, and Optimization) that turns personal rapport into hard performance metrics and predictable revenue.

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Strengthening Our Agency Ecosystem

We are thrilled to announce that Remy Hilliard is stepping into the role of Senior Agency Partner Manager!

Remy has been a cornerstone of our referral and tech partner success, and in this new role, she will focus on empowering our agency community. Working alongside Laurie Cutts (Head of Agency & Strategic Partnerships), Remy will help our agency partners launch and scale high-impact programs for their clients.

The Everflow Agency Partner Program is designed to provide the support, co-marketing, and shared insights agencies need to drive stronger performance. With Remy's passion for building deep relationships, we're excited to see our agency ecosystem reach new heights. Join us in celebrating Remy's new role!

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