The Everflow Weekly: Ghost Traffic, the PMA Survey & AWE
Ghost traffic is costing brands 25% in revenue
How Minty Turned Ghost Traffic Into 25% More Revenue
95% of web traffic leaves without converting. Most brands have made peace with that number. Minty decided to treat it as an opportunity.
From ChatGPT discovery to on-site recovery, Minty’s AI-powered re-engagement tool targets the anonymous, high-intent visitors most brands write off. Traditional tools wait for customers to come back. Minty goes and finds them. But, innovative technology still needs the right launch pad.
That’s where Everflow® comes in.
By connecting directly with the Everflow Marketplace, Minty found something rare: brands that were technically ready to execute from day one. No onboarding back-and-forth, no waiting on third parties. Just a shared infrastructure that compressed “introduction to live campaign” into days, not months.
Premium results for leading health and wellness clients from Q2 2025 to Q1 2026:
Increase in Total Revenue
Campaign Conversion Rate
Increase in Partner Payouts
When the platform matches and the partnership is plug-and-play ready, revenue doesn’t just happen—it compounds.
AI, Affiliates, and the Path to 100k+ Telehealth Customers
The next Scale or Die strategy session isn’t just about acquiring new telehealth customers. It’s about what happens when AI rewires the infrastructure underneath your affiliate program.
This Wednesday, telehealth super affiliate Will Perry joins Everflow CMO Michael Cole live. Perry has driven $200M+ in sales and 10M+ leads across his three ventures: Power Affiliate Army, Reason Agency, and Health Geek. Internally, his team now produces 500+ pieces of creative monthly using an AI content engine built to automate creative research, hook development, and speed-to-launch. That’s the new competitive baseline.
Michael will uncover what AI looks like inside a scaling platform: custom dashboards for individual teams, automated CS reports that surface which accounts need attention each week, and an MCP server (currently in private beta) that lets LLMs query your telehealth performance data directly. No exports, no dashboard required.
What this means in practice:
📅 Wednesday, June 10, 2026
The PMA Wants to Hear From You—Deadline June 15
The Performance Marketing Association is running its first major brand and agency survey since 2024—and this time, AI and attribution are front and center.
The 2024 study became a benchmark across the industry with over 300 brand responses. The new edition asks the questions the space is actually wrestling with right now: how brands are measuring publisher influence on AI-generated results, what’s serving as the primary source of truth for tracking, and how affiliate programs are evolving in size and structure.
The survey takes less than 10 minutes to complete and only 8 questions are required. Submissions are anonymous. If you include your email with the survey submission, you’ll get an early look at the results before they’re published.
Brands and agencies: your data makes this report useful for the whole industry. Non-members can also participate. The deadline is extended to June 15!
Emerald Manor at Affiliate World
Affiliate World brings the industry together. Emerald Manor is where the deal is struck between the right people—an exclusive evening of curated networking, great atmosphere, and the conversations that actually move the needle. No panels, no pitches, just real connection.
Grow Faster with Everflow & Trusted Industry Peers
