Hand off the spreadsheet work, catch a cap before it costs you, and find us at ASE.

Stop Writing Formulas. Start Directing the AI.

The best way to understand where AI can really move mountains for your role is to drill down into the most actionable use case for affiliate managers: going from spreadsheet formulas to AI-built Apps Script automations.

Our CMO, Michael Cole, co-wrote the Performance Marketing Association’s new foundational guide to AI for affiliate managers, with Alex Robinson of AMP Consulting. Recently published by the PMA’s AI Council, it’s a step-by-step walkthrough rather than a complicated think piece.

The premise is that the spreadsheet gymnastics eating your week are the wrong tool for the job. Your value is no longer tied to knowing complex programming syntax; your value comes from knowing your data structure and accurately directing the AI.

From the PMA’s AI Foundations guide

What it shows you how to automate:

• Partner tiering. Tag every partner by lifetime revenue automatically, written as static values so the sheet stays fast to filter.
• Consolidated reporting. Pull fragmented reports from several platforms into one view instead of stitching tabs together by hand.
• Drop alerts. Get told right away when a top performer falls off, rather than finding out in next month’s report.

The guide opens with a three-step strategy to start that doesn’t require you to become a developer: pay for the AI tier, isolate one specific pain point, and pilot it on a single tab before scaling.

Catch a Cap Fill Before It Costs You

Which offers are about to cap? A copy-paste prompt, your Everflow data, and the AI your team already uses. No dev required.

The guide above names alerting as one of the places AI genuinely earns its keep.

Caps do their job quietly, which is exactly the problem. An offer hits its daily or monthly limit and nothing announces it. You find out after the fact: either you’ve paid for conversions that ran past the cap, or a strong offer sat capped for hours while the traffic you were paying for went nowhere.

The fix is to see the cap coming. This week’s recipe scans your offers and flags the ones closing in on their caps, so you can adjust pacing while it still changes the outcome, not after the report lands.

What it catches:

• Offers about to cap. The ones near their daily or monthly limit, ranked by how close, before they quietly stop converting.
• Spend that outran the cap. Where delivery pushed past the ceiling, so you can tighten pacing next time.
• Capacity sitting idle. Strong offers throttled while budget flowed elsewhere.

Run it on your own Everflow® data. No dashboard building, no export. Paste the prompt, read the answer.

Get the Prompt →

Two Masterclasses Worth Your Week

Customer2.ai’s Co-Owner on the revenue that leaks after the click. Read it →

PartnerGap’s Co-Founder on why in-house programs stall. Read it →

Find us at ASE

Affiliate Summit East is live in New York this week.

Catch the team two ways: Meet Market, Table 1708, or the Everflow Meeting Room (Wilder Room, 4th floor). Come talk partner marketing, payouts, and what’s new for you at Everflow.

What could you automate this week?

A free, un-gated library of proven AI recipes. Grab a prompt, run it on your Everflow data, and get your hours back.

Browse the AI Playbook →