The Everflow Weekly: A Reckoning, Attribution & $200M in Sales
$200M in sales, a reckoning, and a certification that answers both
The Reckoning Has a Name — And a Deadline
The affiliate model that got you here won't get you to 2027.
That's the core message from Lee-Ann Johnstone, CEO & Founder of KonverJ, in her new Everflow Masterclass (and she's not hedging). Last-click attribution is eroding. AI is rewriting how content gets discovered. Market consolidation is shrinking the pool of programs worth running. And most program managers, she says, are not ready.
WHAT DOES "READY" ACTUALLY LOOK LIKE?
The window to adapt is open, but not indefinitely. Read the full masterclass and get ahead of what's coming.
Who Actually Deserves the Credit? Your Funnel Report Has the Answer.
Lee-Ann just told you to audit your attribution model. Here's the 20-minute session that shows you exactly how to do it.
Everflow's Funnel Report breaks down every touchpoint in your partner's path, so you stop optimizing for the click that got logged and start optimizing for the action that drove revenue. Your funnel data tells a more honest story.
Funnel Report & Attribution Models
20-minute session
IN THIS MINI WEBINAR:
Fix your attribution model and you stop funding the wrong partners. Start and your best ones finally get the budget they've earned.
The Skills Lee-Ann's Talking About? There's a Track for That.
Connector
Partner recruitment. Onboarding workflows. Payout structures that actually motivate performance. These are the competencies that separate programs that compound from programs that plateau, and they're exactly what Everflow's new Connector Track is built to develop.
Seven modules. Zero fluff. Designed for the people who own the partner relationship end to end.
The recruitment strategy module alone changed how I approach outreach. I signed three new partners in the two weeks after finishing.
Certified Connector
HERE'S WHAT YOU'LL BUILD:
If the industry is shifting toward fewer, deeper partnerships, and Lee-Ann says it is, the Connector Track is where you get ready for that world.
What Does 100,000 New Telehealth Customers Actually Look Like?
Will Perry has driven $200M in sales and generated 10M+ leads for emerging telehealth brands. In a new Everflow Chats session with CMO Michael Cole, he'll break down exactly how he did it, and what's blocking most brands from getting there.
The answer isn't more traffic. It's infrastructure.
Most programs that fail to scale aren't failing because of bad creative or weak offers. They're failing because their tracking can't tell them what's working, their payout models don't attract high-LTV partners, and their affiliate pipeline has no system behind it.
WILL'S FRAMEWORK:
The $250M opportunity in telehealth scaling is real. Watch this session to see what it takes to capture it.
Which Everflow Hero Are You?
60-second quiz · 6 archetypes · Personalized certification path
