The Everflow Weekly: A Live AI Session, Is Your Growth Real & Six Hero Tracks
Volume is a vanity number
Stop Building the Report, Just Ask For It
Reading about AI workflows is one thing. Watching them run against a live network is another.
On Wednesday, September 2 at 11 AM PT, Michael Cole and Jordan Barney present a live session on automating your reporting with Everflow® AI.
What you'll be able to do by the end of it:
- Ask your data a question in plain language and get the answer, instead of building a report to go find it.
- Connect Everflow to the tools you already work in, so the numbers show up where decisions actually get made.
- Run pre-built recipes the same afternoon, without writing a line of anything.
The reports that eat a morning stop eating a morning.
Seats are open now.
Find Out Whether Your Growth Is Real
One of the recipes Michael will run is already live. Volume is the easy number to report. Quality hides one event deeper. Traffic climbs, the top of the funnel looks healthy, and one rung down the qualified leads are flat or falling. You grew the noise, not the pipeline.
Everflow's built-in Variance Report can't filter by event, so it compares demo requests when you needed the layer underneath. This recipe lines up every funnel event across each window, and flags tiny denominators so a move from one to two isn't read as a trend.
That matters because the channel that looks like your best performer keeps getting budget. This catches it with a quarter left to act, not after the spend is gone.
Pick the One That Matches Your Job
That recipe is one tool. The bigger shift is becoming the person who designs the whole stack.
Our industry is moving away from the isolated operator and toward something broader: marketers who command an API-first tech stack instead of clicking through someone else's dashboard. Signal loss, media mix models that undervalue the affiliate channel, privacy law that now carries real penalties, and fraud running on AI agents rather than simple bots. None of it is fightable from a spreadsheet.
Everflow Academy is built around that gap. Six role-based Hero Tracks:
Across the program, learners have rated it 4.8 out of 5.0, with over 2,000 courses completed and 145 partners and platform pros certified. You can see all six tracks here.
Once I started, I couldn't stop. Ten modules in a single day.
Hackman Jin · Tech Lead, LiftIQ
You don't have to search through irrelevant coursework. You choose the exact Hero Track tailored to your daily focus.
Michelle Kalinowski · Sr. Director, Affiliate at NYMO & Co.
Aug 23–25 · Denver
We'll be at Contact.io
Hyatt Regency at the Colorado Convention Center
Two Ways Traffic Lies to You
Both of these are about the same blind spot the recipe above is built for: traffic that looks like success and is not.
The industry-standard conversion rate sits at 2.6%, which means 97.4% of the traffic you paid for leaves without buying. Intent.ly decodes why shoppers bounce and re-engages the ones showing real intent.
AI-generated content has commoditized "best-of" lists, and buyers know it. Pawzitivity Pets built a publishing network on firsthand product testing, which is what earns trust from an audience that treats their pets like family.
Everflow Academy
Which track matches your job?
Six role-based certification tracks, each one built around what you actually do all day. Pick yours, prove it, and put it on your profile.
TRACKS Navigator Connector Strategist Explorer Guardian Architect
