Fireside Chat

Scale or Die: Bulletproof Telehealth Compliance as a Performance Multiplier

July 15, 2026

About The Chat

In high-volume telehealth, compliance isn't a bottleneck, it's a competitive advantage. The gap between an ad account shutdown and elite scale lies entirely in navigating tracking, advertising rules, and funnel logic. Scale or Die returns with insights and takeaways for telehealth founders and CMOs. Hosted by Will Perry and Michael Cole, this session breaks down how compliant tracking (custom events vs. purchase data), LegitScript certification, and secure funnel claims actually lower CPAs and protect margins. Learn how to audit your affiliate pipeline and scale safely.

Meta Compliance & Tracking

Learn to feed clean signals to ad platforms with custom events vs. purchase data. Preempt the triggers and warnings as Meta shifts scaling brands into the "health & wellness" category.

Compliant Copy & Indirect Messaging

Master telehealth ad copy rules to secure LegitScript approval and boost CTR. Learn why soft, indirect framing beats platform flags and out-converts aggressive claims.

High-Converting Funnels & Guardrails

Build landing pages that convert without making non-compliant claims. Protect your merchant accounts by setting strict affiliate guardrails, including the golden rule of eliminating explicit promises.

Meet The Expert

Meet The Experts

Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Chief Marketing Officer
Everflow
Michael Cole is Chief Marketing Officer at Everflow, the leading partner marketing platform. Over 1,200 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Chief Marketing Officer
Everflow
Michael Cole is Chief Marketing Officer at Everflow, the leading partner marketing platform. Over 1,200 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.
Will Perry
Telehealth Affiliate & Founder
Health Geek, Power Affiliate Army, and Reason Agency
Will Perry is a paid traffic veteran who has driven over $200M in sales and generated 10M+ leads for emerging brands. As a founder and educator, he leads three specialized ventures, Power Affiliate Army, Reason Agency, and Health Geek. Having taught his growth strategies to thousands of businesses, Will now focuses on helping brands unlock the full potential of their affiliate programs.
Michael Cole
Chief Marketing Officer
Everflow
Michael Cole is Chief Marketing Officer at Everflow, the leading partner marketing platform. Over 1,200 companies use Everflow to scale up their partnerships, discover deeper insights into what works, and automate their management processes. Michael got his start in the industry at a boutique affiliate agency that launched and managed affiliate programs for brands including BigCommerce, Shopify, and ZipRecruiter.

Fireside Chat Highlights

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