Fireside Chat

Get Them, Keep Them, Grow Them: How to Drive Traffic and Retain Customers

November 4, 2026

About The Chat

You spend massive resources to acquire new customers. But if those buyers only make a single purchase or drop off mid-journey, your upfront ad spend is wasted. Join Tony Cohn from Everflow alongside Paco Blanco from MediaScale and Zachary Konopka from Behamics to break down the complete buyer journey. We will show you exactly how to scale your ad traffic, keep shoppers engaged on your site, and use precise tracking to retain those buyers for long-term growth.

Win the Click

Find out what ad creatives actually convert and scale your media buying efforts efficiently.

Save the Cart

Use behavioral insights to close the gap between browsing and buying so you stop leaving money on the table.

Track and Retain

Turn your hard-earned traffic into repeat customers by tracking every conversion and attributing long-term value perfectly.

Meet The Expert

Meet The Experts

Zachary Konopka
Executive Advisor
Behamics
Zachary Konopka is an Executive Advisor at Behamics, the behavioral AI and conversion optimization platform that helps eCommerce brands turn shopper behavior into revenue through solutions like Signals, Nudge, Agentic eCommerce, and Iris AI. He works closely with retail and eCommerce leaders to uncover hidden conversion gaps and translate behavioral insights into measurable growth. Based in New York, Zachary focuses on go-to-market strategy, executive relationship building, and partnerships that bring practical, measurable AI to growing businesses.
Zachary Konopka
Executive Advisor
Behamics
Zachary Konopka is an Executive Advisor at Behamics, the behavioral AI and conversion optimization platform that helps eCommerce brands turn shopper behavior into revenue through solutions like Signals, Nudge, Agentic eCommerce, and Iris AI. He works closely with retail and eCommerce leaders to uncover hidden conversion gaps and translate behavioral insights into measurable growth. Based in New York, Zachary focuses on go-to-market strategy, executive relationship building, and partnerships that bring practical, measurable AI to growing businesses.
Paco Blanco
Co-Founder
MediaScale
Paco is the co-founder of MediaScale, a creative intelligence and tracking platform for direct response teams, and CMO of Concussion Media, a performance marketing agency. After years of buying traffic and selling leads in some of the toughest verticals in the space, he built the tool his own media buyers needed. MediaScale shows teams why their ads win and where their conversions really come from, so they can scale what works, faster.
Zachary Konopka
Executive Advisor
Behamics
Zachary Konopka is an Executive Advisor at Behamics, the behavioral AI and conversion optimization platform that helps eCommerce brands turn shopper behavior into revenue through solutions like Signals, Nudge, Agentic eCommerce, and Iris AI. He works closely with retail and eCommerce leaders to uncover hidden conversion gaps and translate behavioral insights into measurable growth. Based in New York, Zachary focuses on go-to-market strategy, executive relationship building, and partnerships that bring practical, measurable AI to growing businesses.
Paco Blanco
Co-Founder
MediaScale
Paco is the co-founder of MediaScale, a creative intelligence and tracking platform for direct response teams, and CMO of Concussion Media, a performance marketing agency. After years of buying traffic and selling leads in some of the toughest verticals in the space, he built the tool his own media buyers needed. MediaScale shows teams why their ads win and where their conversions really come from, so they can scale what works, faster.
Tony Cohn
Senior Director, Customer Marketing
Everflow
Tony is the Senior Director, Customer Marketing at Everflow (a leading affiliate marketing platform). Leading the content team, Tony specializes in producing approachable, jargon-free content that resonates with prospects, clients, and the affiliate marketing community. Residing in Sacramento, California, Tony is a massive fan of baseball and hater of all-things gluten.
Zachary Konopka
Executive Advisor
Behamics
Zachary Konopka is an Executive Advisor at Behamics, the behavioral AI and conversion optimization platform that helps eCommerce brands turn shopper behavior into revenue through solutions like Signals, Nudge, Agentic eCommerce, and Iris AI. He works closely with retail and eCommerce leaders to uncover hidden conversion gaps and translate behavioral insights into measurable growth. Based in New York, Zachary focuses on go-to-market strategy, executive relationship building, and partnerships that bring practical, measurable AI to growing businesses.
Paco Blanco
Co-Founder
MediaScale
Paco is the co-founder of MediaScale, a creative intelligence and tracking platform for direct response teams, and CMO of Concussion Media, a performance marketing agency. After years of buying traffic and selling leads in some of the toughest verticals in the space, he built the tool his own media buyers needed. MediaScale shows teams why their ads win and where their conversions really come from, so they can scale what works, faster.
Tony Cohn
Senior Director, Customer Marketing
Everflow
Tony is the Senior Director, Customer Marketing at Everflow (a leading affiliate marketing platform). Leading the content team, Tony specializes in producing approachable, jargon-free content that resonates with prospects, clients, and the affiliate marketing community. Residing in Sacramento, California, Tony is a massive fan of baseball and hater of all-things gluten.

Fireside Chat Highlights

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