Segment

CONSOLIDATE ALL OF YOUR PERFORMANCE MARKETING DATA INTO EVERFLOW WITH SEGMENT

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data

Segment

Join 20,000+ businesses that use Segment's software and APIs to collect, clean, and control their customer data.

The integration with Segment allows you to connect all of your external data sources and feed them into Everflow in real-time. This integration makes it even easier to manage all of your performance marketing campaigns and partnerships at scale inside of Everflow. Combining your external data with Segment into the Everflow platform provides you with a single source of truth dashboard for all of your performance results.

What Segment offers
Segment empowers you to easily connect to 100s of integrated data sources for receiving data. You can use Segment to collect, clean, and control your marketing data and then push that data into Everflow. Use all of your existing marketing data to optimize your performance channels around audiences, spend numbers, LTV, and more.

How to set it up
The entire set up process takes place in Segment, all you will need from the Everflow side is your API key and mapping events between the two system. For the full overview for setting it up - [Segment Integration Setup Guide]


You will need to sign up for an account with Segment, after that all you need to do is log in to your account, find the Everflow integration, and start the set up process.

Customers tracked more than $2.9 billion in revenue using Everflow in 2022.

”Everflow makes it incredibly easy to track our costs, as well as partner performance. We're able to see what offers are working and why, then make key optimizations.”

Andrew Fujii

Manager, Digital Media at SelectQuote

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.