Introducing Customer Value: Reward Partners Based On The Entire Customer Journey
TUESDAY, NOVEMBER 18, 2025 | ISSUE NO. 82
The Everflow Weekly
New Features, Masterclasses, & Growth Strategies
Introducing Customer Value: Reward Partners Based On The Entire Customer Journey
You know the scenario: you pay the same CPA for a user who churns instantly and a "whale" who makes repeat purchases and drives massive lifetime value (LTV).
The result? Overpaying for low-intent traffic and underpaying the partners who deliver real business value.
It’s time to fix this. We're excited to launch Customer Value, a powerful new feature that lets you move beyond rewarding only conversions and start rewarding partners based on the entire customer journey. You can now even build sophisticated, automated bonus rules based on the deep-funnel actions that actually drive your business.
Customer Value is available now for all Everflow clients and is ideal for high-value verticals like FinTech, iGaming, and E-commerce.
Ready to align your payouts with your profits? Check out the guided walkthrough to build your first rule.
How BroBible Drives Conversions with the Group Chat Strategy
In a world where consumers tune out ads by default, how does a publisher stay relevant for 20 years and effectively sell products?
According to Brandon Wenerd, a leading lifestyle media voice at BroBible, the answer is to stop acting like an advertiser and start acting like a trusted member of the "group chat." By building a community and leveraging their editorial authority (the "Trust Halo Effect"), publishers can organically introduce products in a way that resonates.
This high-trust relationship is the key to lower media costs and high-LTV customers. You can find BroBible in the Everflow Marketplace to explore partnership opportunities.
The Q4 Marathon Has Already Started: 6 Tips for a Record-Breaking Finish
The clock is ticking. Q4 is no longer just a two-day sprint for Black Friday—it's a marathon that demands flawless execution. We asked top-tier agencies like CIS Digital, Upsellit, All Inclusive Marketing (AIM), and 829 Studios for their best advice, and they share six essential strategies to ensure your partnership channel delivers record-breaking results.
You'll learn the single most avoidable technical fail that costs brands revenue, and why your fulfillment pipeline is just as critical as your affiliate campaign.
Don't wait until it's too late. Read the full article to get the complete checklist and expert insights.
MAKE AN EXTRA $1750
Refer a friend to Everflow and earn rewards. It's that simple.
