intent.ly

What Is intent.ly? 

intent.ly is an award-winning shopper journey optimisation platform empowering online retailers to engage and convert shoppers. Personalised engagement tools - website overlays, email remarketing and voucher code analytics—enhance the sales potential of your website. 

We can help you achieve a range of eCommerce goals—such as new customer acquisition, rescue cart abandonment or drive higher order values. 

We work on a performance-based model so you only pay the CPA rate set within the program. Our team of designers, customer success, delivery and tech experts are on hand to optimise your campaigns too. 

What Makes intent.ly Better Than The Competition? 

Our managed service ensures campaigns are fully optimised, and our team of CRO experts and designers are always on hand to maximise ROI, drawing on a decade of CRO experience, insights and benchmarking data. 

Our award-winning tech empowers brands to target shoppers based on almost any parameter—we can manage 1-100 campaigns on any site, typically targeting just 2-10% of non-converting traffic. 

How Does intent.ly Connect With Everflow Clients? 

intent.ly is easy to set up and track via the Everflow Marketplace or using Google Tag Manager. 

How Does intent.ly Help Everflow Clients Meet Their Performance Marketing Goals Faster? 

We understand user intent, combine it with action and behavioural techniques, then validate all strategies with data and testing to drive marginal gains.

Our dynamic and bespoke approach means we deploy data-led strategies tailored to each retailer, depending on their website and KPIs. We have a range of strategies and campaigns to achieve goals such as: 

• New Customer Acquisition 
• Improve Engagement & Reduce Bounce Rates 
• Drive Repeat Purchase/Retention 
• Increase Conversion Rate 
• Build Basket Value (AOV) 
• Use Discounts More Intelligently 
• Personalise the Shopper Journey & Experience 
• Maximise ROI/ROAS on Special or Seasonal Campaigns 

Please Share An Example Of A Brand That You Have Helped Produce Strong Results.

intent.ly has a strong track record of delivering tangible results for brands.  For new customer acquisition, Ghostek aimed to increase acquisitions while minimizing CPA. intent.ly implemented ‘click to reveal’ overlays for new users, offering a one-click 10% discount, resulting in a 19% conversion rate and a 12% engagement rate. 

Beyond acquisition, intent.ly also drives upsells. For example, Hotel Chocolat wanted to boost alcohol category sales and increase average order values for low-value baskets. By targeting users with baskets under £30 with an exit-intent overlay offering a mini bottle of Velvetised Cream for £4.50, intent.ly achieved a 24% conversion rate and a 77% uplift in unit sales, enhancing the user experience.

What Is Next For intent.ly? 

We listen to our clients and often work with them to continuously innovate our solutions. 

We’ve just launched the first version of brand partnership campaigns, which enable brands to build loyalty by offering complementary rewards to shoppers, pre or post checkout. Overlays and in-page campaigns enhance shopper journeys while generating a new revenue stream for the retailer, so we’re very excited about expanding this further with our clients.