Legal
Legal Template
October 2024
Legal Template
Article
| Legal | Data Description | Retention Period |
|---|---|---|
|
Conversions
|
Information related to conversions
|
2 years |
| Clicks |
Raw-level and High-level click data
|
Raw-level 90 days
High-level 2 years
|
| Impressions |
Raw-level and High-level impression data
|
Raw-level 7 days
High-level 2 years
|
|
Granular Reporting
|
Sensitive information (sub1, sub2, sub3, sub4, sub5, adv1, adv2, adv3, adv4, adv5, IDFA, Google AD ID, IP, transaction ID, conversion ID) stored in our analytics storage engine (2)
|
2 years |
|
Summary Reporting
|
Reporting data such as offer, publisher, advertiser, smart link, creative will be retained for the entire tenure of the account
|
Indefinite |
|
Affiliate Postbacks
|
Information related to affiliate postbacks
|
1 year |
|
Advertiser Postbacks
|
Information related to advertiser postbacks
|
90 days |
|
Logins
|
PII information related to logins (all users)
|
180 days |
|
History (Audits)
|
Information related to the account history
|
2 years |
|
Inactive Accounts
|
Accounts that have been inactive for more than
|
6 months |