Legal
Legal Template
October 2024
Legal Template
Article
Legal | Data Description | Retention Period |
---|---|---|
Conversions
|
Information related to conversions
|
2 years |
Clicks |
Raw-level and High-level click data
|
Raw-level 90 days
High-level 2 years
|
Impressions |
Raw-level and High-level impression data
|
Raw-level 7 days
High-level 2 years
|
Granular Reporting
|
Sensitive information (sub1, sub2, sub3, sub4, sub5, adv1, adv2, adv3, adv4, adv5, IDFA, Google AD ID, IP, transaction ID, conversion ID) stored in our analytics storage engine (2)
|
2 years |
Summary Reporting
|
Reporting data such as offer, publisher, advertiser, smart link, creative will be retained for the entire tenure of the account
|
Indefinite |
Affiliate Postbacks
|
Information related to affiliate postbacks
|
1 year |
Advertiser Postbacks
|
Information related to advertiser postbacks
|
90 days |
Logins
|
PII information related to logins (all users)
|
180 days |
History (Audits)
|
Information related to the account history
|
2 years |
Inactive Accounts
|
Accounts that have been inactive for more than
|
6 months |