Auto-Optimization

Set KPI-Based Rules To Auto-Optimize Traffic

Take your performance marketing program to the next level by using SmartSwitch to automatically optimize your campaigns using your data. With just a few clicks, you can easily set rules to never receive traffic from underperforming sources, auto-block potential fraud traffic, and get alerted to opportunities for optimization.

Optimize Traffic Automatically Using Data

Set & Enforce Traffic Rules
Use SmartSwitch to set clear rules for acceptable traffic that, whenever violated, will block traffic, route to fail traffic, or send alerts to partners.
Flag Low-Quality Sources
Set up alerts to get notified whenever any placement is delivering low event rates from conversions.
Block Fraud Automatically
Take action with your anti-fraud integration by auto-blocking any suspicious placements.
Auto-Optimize With SmartSwitch

Fight Fraud Easily Through SmartSwitch

Strengthen your fraud prevention efforts with Everflow’s auto-optimization. All traffic that violates any defined rules will automatically move to the next step in your fraud prevention process, determined by your unique campaign needs. For some, you might alert partners to adjust their strategy. For others, you may prefer to re-route traffic to relevant offers with fail traffic rules, or even auto-block any traffic outside of your defined rules.

Pause/forward traffic based on your target KPI goals, defined by your chosen rules and metrics.

Stop blended incentives by blocking high-CVR placements, while allowing non-incentive traffic.

Send a notification to the partners with the non-allowed traffic, alerting them that traffic will soon be paused -- so they have a chance to optimize.

Take your growth to the next level with performance-driven insights

Unlock the full potential of your marketing efforts with a platform for managing every relationship, performance tracking that captures every point of revenue generation, and analytics to make smarter decisions to keep scaling revenue.

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