AI Playbook/Recipe

Spot risks early

How do I get alerted when conversions come in too quickly after a click?

Conversions that land seconds after a click can be coupon sites grabbing last-touch credit, a review-tool double-check, or fraud. This is how you spot the pattern before you pay the wrong partner.

For
AM, Ops, Finance
In
e-com, lead-gen, financial services, SaaS, iGaming, mobile
Dasha Dagayeva
Dasha Dagayeva
Product Education Manager
~15 min to ship

Medium

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01

Quick Answer

Click-to-conversion timing is one of the few fraud signals most platforms never see. Everflow tracks it on every conversion. Two prompts surface the anomalies, group them by affiliate, and post a Slack digest so you know exactly where to look. Runs on your Everflow data alone, no new tools.

Everflow, Slack, Apps Script
This prompt uses
02

The Pain

A partner's traffic can look fine on volume while the click-to-conversion timing tells a different story.

Conversions that land within seconds of a click show up across e-commerce, lead-gen, fintech, iGaming, and mobile. Many teams already run a manual version of this check, flagging anything that converts within a window of roughly 30 seconds to a few minutes.

You might expect a traffic-quality or fraud tool to flag this already. Most of them watch infrastructure signals, like domain reputation, IP, and threat intelligence, rather than how long it takes a click to convert. That timing is a separate signal, and it is the one this recipe surfaces so you can take a closer look.

Stat
12% of customers we talk to bring up click-to-conversion time. Many already run a manual rule for it.

All of those conversions came within eight seconds of the click. So I set up a rule in Everflow: anything that converts in under three minutes doesn't get paid out.

Affiliate program manager, e-commerce
02b

Foundation Prompt

Set this once. Reuse across every recipe.

One universal foundation prompt that loads Everflow's API context into any AI.

~55 lines · ~340 tokens
# Everflow API Foundation Prompt

## Role & Objective
You are an Everflow API specialist. Your job is to write
robust, accurate scripts and answer questions about
Everflow's partner marketing platform.

## Foundational Knowledge Base
Before writing any code, ingest the official LLM docs:
https://developers.everflow.io/llms.txt
03

The Prompt

Pre-tuned to the 30-second standard. Same prompt across Claude, ChatGPT, Gemini.

v1.0 · tag

# Role
You are an Everflow ops assistant.

# Inputs
api_key       = {API_KEY}
network_id    = {NETWORK_ID}
window_hours  = 1
slack_webhook = {SLACK_WEBHOOK_URL}

# Task
1. POST /v1/networks/reporting/conversions
   body: { from: now-{window_hours}h, to: now, columns: ["affiliate","offer"] }
2. For each row, compute: time_to_convert = conversion_unix_timestamp - click_unix_timestamp
3. Flag rows with short click-to-conversion times by time band:
     band_under_5s   = time_to_convert < 5
     band_5s_to_10s  = 5  <= time_to_convert < 10
     band_10s_to_30s = 10 <= time_to_convert < 30
4. Group by affiliate_id. Per group: count, band breakdown (report each band as a time
   range only — e.g. "11 in 10–30s band", not a label like "likely coupon" or "bot"),
   avg time-to-convert, 3 sample conversion_ids.
5. POST a Slack digest to {slack_webhook}.

# Guardrails (skip these rows)
- is_view_through = true (no click event)
- click_unix_timestamp = 0 / null (clickless coupon, intentional)
- time_to_convert < 0 (server-postback skew)

Think through edge cases carefully before drafting code. Show the request payloads and the final Slack message structure separately.
04

The Steps

Generate API key

Core Platform → Control Center → Security → API Keys → click the + API key button. Read-only on Reporting is enough.

Add Slack webhook

Pick the channel where alerts should land (e.g. #partner-review) and copy the webhook URL.

Paste keys into the prompt

Replace {API_KEY}, {NETWORK_ID}, and {SLACK_WEBHOOK_URL} in the block above. The agent does the rest.

Run in Claude, ChatGPT, or Gemini

First run gives you a snapshot of the last hour. The Slack digest lands in 30 to 90 seconds, grouped by affiliate with the band breakdown.

Schedule hourly

Drop the prompt into Make, Zapier, or Apps Script. Get an inbox alert whenever anything trips.

05

Sample Output

#partner-review42 members
Everflow
Everflow AlertsAPP10:14 AM
47 conversions to review in last 1h · 8 affiliates affected
Affiliate P_4421 · 14 conversions • 11 in 10–30s band • 3 in 5–10s band • avg time-to-convert: 18s • IDs: cv_4421, cv_4438, cv_4456 Affiliate P_2018 · 9 conversions • 8 in <5s band • 1 in 5–10s band • avg time-to-convert: 3s • IDs: cv_4502, cv_4519, cv_4528 […6 more affiliates…]
👀 3🔥 2

What short click-to-conversion windows can indicate: The most common cause is a coupon or cashback publisher claiming last-click attribution right before a purchase completes. Fraud tactics are another common source. Last-second review site checks are possible but less likely. Most shoppers browse for longer before completing a purchase. Review the partner details and conversion IDs to determine which applies.

06

FAQ

Real questions, real answers
Won't this catch legit fast conversions too?

Some, yes. That's why we sub-classify. Repeat customers logged into a brand they already trust can convert in 5 to 10 seconds, especially on consumer staples (coffee subscriptions, app installs). The band_review bucket is for those: investigate, don't auto-block.

What about view-through conversions?

Skipped. View-through (is_view_through=true) has no click event and a click_unix_timestamp of 0. The prompt drops them.

What about clickless coupon tracking?

Also skipped. Everflow has a documented clickless coupon tracking pattern where click_unix_timestamp is 0 by design. Those conversions aren't fraud, they're working as intended.

06b

Notes &Counter-Cases

Edge cases, gotchas, and things to watch.

Repeat customers logged into a brand they already trust can convert legitimately in 5 to 10 seconds (coffee subs, app installs). The band_review bucket exists for those: investigate, don't auto-block.

Mobile-heavy programs may want a 10s cutoff instead of 30s for click-injection detection.

ASK US ANYTHING

Got a question this playbook hasn't answered yet?

Drop us the question you wish had a prompt. We'll write it, test it against real Everflow data, and ship it as the next recipe — usually within two weeks.

DJReviewed every Tuesday by Dasha & Jordan
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