See Why Clients Are Migrating From Tune To Everflow

In many companies and measurement tools, the affiliate channel is massively undervalued. Get analytics that prove that affiliates don't only deliver revenue - they also drive brand awareness, engagement, and higher value customers.

There are far more partner types to engage with beyond traditional affiliates that deliver massive value in terms of traffic, engagement, and AI citations.

Use the same level of tracking and event attribution for the other side of enormous partnership opportunities - communities, events, newsletters, email exchanges, and more.

Many of the best affiliate and publisher opportunities aren't accessible on a pure CPA.

Working directly with your affiliates and partners allows you to access their full inventory. Track and pay them on a CPM, CPC, or lump sum, and automate the process for handling these payments.

Make the process for non-affiliates to promote you as easy as possible. Use our Communication Hub to craft welcome emails, send new partners all of the details and tracking links for them to start promoting (without logging into their dashboard), and inspire them to action with special promotions and updates on the success of their efforts.

For lead-based offers and B2B offers, you can massively improve your results by paying out on customer stages. Use our integrations with HubSpot and Salesforce to have attribution on MQLs, SQLs, Opportunities, and Customer stages. Use that stage data to pay your partners more when leads become opportunities and customers - ensuring your best partners are making more money and can scale their promotions further. When we switched to stage-based payouts, customers from our referral program grew 70.7% YoY.

With an effective referral program in place and an enticing payout structure you can keep expanding out your partnership base. Recruit strategic partners that integrate with your products, agencies that implement and grow with you, and symbiotic companies that can cross-promote you across their website and newsletters.

We've found in our promotions that paying referral fees to agencies massively accelerates their ability to refer business. They now can make money selling their services and from referring customers to you, which significantly helps their margins and how much time they can devote to promoting their services.

Optimize with the bigger picture of which ads are driving higher lifetime value traffic: Ads that drive users who actively engage with your website, become customers who subscribe, or even customers that upgrade to more of your upsells.

Get higher-quality traffic by sending later-stage attribution data to the ad platforms that reflect your higher-quality customers. For example, passing both lead conversion data and approved lead data will let ad platform algorithms automatically optimize towards targeting the right kind of users. With our campaigns we saw a 91% improvement in quality leads by passing qualified lead data to Google Ads.

All of your affiliates will be able to connect ad platform accounts to receive their media buying performance in real-time. Sending quality conversion data automatically enhances affiliate ad performance in the same way it does for your own campaigns. They’ll have everything they need in Everflow to analyze their performance, see what placements are over-delivering, and make smart optimization decisions inside the ad platform.