Everflow's deep analytics allows Partner Commerce to quickly explore and understand who is really driving incremental sales. Based on this data, they will adjust payouts downwards on a placement or sub-publisher if they aren't driving incremental referrals, and blocking those traffic sources when warranted.
Let Partner Commerce review your program setup and make sure that it is optimized for success.
For B2B clients who pay a high upfront CAC to acquire customers that need to remain active for a long period of time it's important to track and reward partners with a structure that reflect your business realities. Partner Commerce can set up your program in Everflow with a structure that reflects how you make money: Tracking re-subscriptions and events through email attributions and rewarding partners whenever the re-bill event occurs. Furthermore, Partner Commerce can bring down your costs by reducing payout for partners and traffic sources that are not producing a high CAC to LTV ratio.
Based on Partner Commerce's experience, when they have visibility into attributed revenue and LTV, they are able to save clients an average of 20% on total affiliate commissions without losing any bottom line revenue from the program.
Aside from the immediate savings for their clients, these insights enable Partner Commerce to identify the opportunities that are most productive and increase the payouts on those partners to incentivize even more scale.
By learning which types of partners and engagements produce incremental/ high value customer referrals, they can hone their outreach efforts to focus on recruiting similar partnership opportunities. Furthermore, they can leverage this metric and performance data to set auto-optimization rules in Everflow that ensure that every partner traffic source delivers their best possible quality:
Partner Commerce can help and make low risk through auditing your program and providing the estimated savings. You won't need to worry about big commitments or a large upfront investment.
Their free audit will help identify where your program can benefit the most from more attention and focus, and which partners need further adjustments and optimization. After the audit, you can decide if it would help you to have Partner Commerce to take the reins and handle partial program management directly, without needing to commit to migrating your entire program over to get started.
Everflow provides you with an all-in-one platform for managing your Affiliates, Influencers, referral relationships, and strategic partnerships. Unlock analytics that go beyond your Partners: Track all of your performance marketing channels and break down the data to find your best sources.
Everflow was built from day one on Google Cloud, which lets us process billions of clicks monthly at lightning speeds. Our BigQuery setup provides real time access to your data for marketing decisions, comparisons and deeper analysis. See our joint case study on how we've built a better platform:
Track every Partner's performance without messy tracking links. With Direct Linking, we start the tracking process from your landing page instead of requiring a link. This is essential for tracking channels like Facebook, Google, and most Social channels.
Every user click is valuable. Whenever a user is delivered to one of your offers and doesn't match your targeting requirements, you can deliver that user to your Smart Links. Smart Links are a group of your offers or partnered products. When the user is sent to a Smart Link, Everflow will check through the group of offers to deliver them to an offer with matching targeting requirements. Ensuring the user goes to the right offer based on their country, city, your available budget, or other targeting requirements.
Click-to-Conversion Time is one of the most powerful reports for understanding your Partner’s promotions and stopping fraud. For eCommerce advertisers, this report makes it easy for you to catch Partners that are using coupon/promo codes to snipe conversions. For mobile advertisers, this data can be used to automatically block placements doing click injection and spamming.
Protect your platform from bots and other malicious threats. Our fully managed Proxy Service protects your campaigns and provides a solid SLA in case of any downtime caused by external attacks.
Our cloud-based platform can instantly pull every data point and compare them against each other. With our Analytics reports you can choose any metric. Selecting an offer will let you see a breakdown of the Partners running it. If you then select the Partner, you can see their performance for that offer by city, placement, device, etc.
You can enable Everflow to track every ad impression and the View-Through Attribution (VTA) conversion from those impressions. VTA opens up a massive amount of marketing channels that are good at driving results, but not clicks.
Message your Partners using smart rules. For example, you can message all of the Partners actively running your selected offer. You can also include dynamically generated offer and tracking details, so they can start promoting your new offers right away.
Not every Partner stacks up to their promises. We provide you with easy-to-use functionality for adjusting conversions, payouts, and handling charge-backs. We also provide you with a host of tools for stopping these bad clicks and conversions before they need to be scrubbed.
Customer Success comes first at Everflow. We've assembled a superstar team of industry veterans that are available 24/7 to make sure that your issues and questions get personally resolved. You can reach out to them at any time in-platform via LiveChat, and via Email, Ticket, or call.
Setting up your Shopify store is easy with our deep integration for tracking purchases, reporting, and refunds. You're automatically set up with Direct Linking, so your Partners won't even need a tracking link.
Track each Partner and channel the right way. You can set them up for cost per click, action, impression, and every interaction. Pay them out for both the conversion and any post-conversion events.
You can manage your email campaigns with all of the required details. Keep your Partners compliant through our full integrations with: Ezepo and Optizmo for managing suppression lists.
Troubleshooting requires going deeper. Make sure your Partners are passing the right data points and delivering the best users. We make it easy to view every single user click with a full snapshot of where they came from and the details that were passed.
Your initial conversion is just the starting line. With Everflow, track every event that happens after the user converts. Select the events you want to track privately, and which events will reward your Partners for delivering that extra value. Flexible reporting makes it easy to see a quick breakdown of your Event-level performance for each Partner and placement.
Everflow provides a better way to optimize your campaigns, while stamping out fraud sources. SmartSwitch lets you set clear automation rules: For example, blocking traffic from any Partner sources that delivers 1000 clicks with 0 conversions, and then notify your Partners that these placements will be blocked. These smart rules can save your team massive amounts of time, proactively block bad placements, and let you focus on growing your revenue. You can automate optimization based on click-to-conversion time, conversion rates, event rates, and even MMP data.
We provide you with deterministic Anti-Fraud solutions that stack on top of each other to create a multi-layer defense for your marketing campaigns. Start with SmartSwitch, which turns your anti-fraud and MMP data into automated placement-level action. Enable your offers to block duplicate clicks, duplicate conversions, proxies, and unnatural click-to-conversion times. Utilize Traffic Controls to block to create blacklists of parameters to block. These are just a handful of the existing tools for protecting your marketing efforts.
Our integrations are client driven, based on their requests and needs. Add another lay of protection with Anti-Fraud vendors including: Forensiq, Anura, and 24metrics. Pay your Partners globally with full compliance using Veem and Tipalti. Keep your email campaigns in compliance with Ezepo and Optizmo.
A better Partner marketplace: Recruit from a curated list of high value publisher opportunties, and launch them without any setup. Instead of being overwhelmed by 10K unreviewed affiliates, you'll see handpicked Partners that drive either: Massive Scale, Media Buying excellence, or offer something special. Built to help you find the one or two key partnerships that let you scale your Partner Marketing to the next level.
For Mobile Clients, the Data Management System allows you to Whitelist/Blacklist Device IDs. Create a Whitelist with your ideal audience segments to only receive matching users for a targeted campaign. Create a Blacklist for existing installed devices to ensure that you're only paying for new devices.