Authenticity, commitment and community are a few of the driving forces behind East 5th Avenue's thriving referral circle, Traffic Tribe. We spoke with Amber Spears, Co-Founder of East 5th Avenue, who shared a passionate perspective on how to take your affiliate program to the next level. Her refreshing business approach truly embodies the pandemic cliche that "we're all in this together."

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Any savvy business owner knows that if you don't know your numbers, you don't know your business. Knowing which numbers move the levers of growth for a digital store is complicated, which is why merchants turn to Daasity to give them immediate insights and dashboards into their most valuable metrics. If you’re a Shopify store owner, be sure to check for the blind spots we highlighted here.

Affiliate marketing can be the engine that drives revenue and allows you to build your customer base, but only when launched and managed effectively. Here are five pillars that marketers can focus on to build a strong performance-based growth engine.

Our lives were transformed in myriad ways in 2020. In this guide, we'll look at the ways the global pandemic has shaken up the world of business and share some helpful marketing tips for staying relevant in the new year.