This guide will walk you through the good, the bad, and the ugly of Affiliate marketing. Setting you on the path towards success through big picture strategy combined with actionable tactics.

Referrals are a very strong way to attract new clients, and businesses don’t leverage this channel nearly enough. This is because they either have a problem starting up their referral strategy, or they just decide to skip it altogether. Fortunately, you will not need much in order to build up your referral strategy – only some very smartly used content.

How to grow during a crisis opens up a thousand questions that all depend upon the unique challenges being faced.

Should you change your messaging or shift your goals? Should you cut your advertising budgets or invest in testing new approaches? Is your audience open to seeing your branded content in a crisis? There’s no one-size-fits-all answer on any of these questions.

It’s no secret that scaling in performance marketing, especially for native advertising, can feel like a constant science experiment of headlines, images, placements, bid ranges, etc. 

However, it’s fairly agreed-upon that one of the absolute most important elements is the creative - meaning the image and headline that users see in order to click on your ad.