Cookie Apocalypse Countdown: ITP 2.2 Changes
With ITP, Apple has been rolling out a new way for handling Cookie tracking in Safari, which makes up ~17% of web traffic (and 49% for US Mobile Web traffic). ITP greatly restricts cookie-based tracking - forcing advertisers to adjust their promotion methods away from cookie tracking.
Master Pay-Per-Call with the Right Platform and Strategy
As consumers go digital and become more dependent on their mobile devices, Pay-Per-Call continues to be at the forefront of key performance marketing channels