The social platforms we know and love open up endless opportunities for brands to connect with consumers and build meaningful relationships. The surge in influencer marketing through social media has proven that we love to amplify the voices we agree with, and influencers act as lightning rods for this viral mood affiliation. We sat down with James Creech for the nitty gritty of influencer marketing, why it works, and using it effectively.

The efficacy of email marketing continues to outshine most other channels. This guide, courtesy of our powerful collaboration with OPTIZMO, provides you with everything you need to drive results through an email marketing program that is set up for long-term success.

When it comes to B2B, collaboration is everything. Tipalti, the unicorn recently valued at $2B, is one of Everflow's most valued partners. Here, we'll highlight a few of the main pillars of their continued evolution through partnerships.

Lead generation can be a challenging aspect of establishing a brand, but can be a precursor for a loyal customer base. A robust lead generation strategy can help immensely to further your sales efforts and by consistently working on building a scalable and repeatable lead generation process, you can ensure that leads keep coming in.