Your Roadmap
For Growing Your Relationships

What will speed up growth for both your clients and you?

Being able to track and analyze more marketing channels from your platform, schedule actionable client reports, and quickly optimize towards what delivers revenue.

1

Identify Your Current Challenges

Choosing a new platform for managing your clients is a big decision. Upgrading to a new platform needs to save you time, provide better client insights, or unlock new opportunities for growth.

Ask yourself:

  • Would I be able to offer more services if I could track the performance form every channel?

  • Would better reporting impress my clients or let me do better optimization?

  • Am I wasting time in spreadsheets because I can't view the data in the right way to make decisions?

tip

With Everflow, you will be able to manage all of your client and partner opportunties. Each client and partner will have access to personalized dashboards that displays the specific performance from their campaigns.

You have full ownership of the relationship when you recruit affiliates or influencers to your platform.

2

Request Your Everflow Demo

Our website shows only small glimmers of how we can help accelerate your growth through partnerships and better tracking. The best way to see where we can help your specific business needs is through a consultative demo with our team. You can request now, and keep reading in the meantime:

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3

Want the easiest way to get launched? Try Everflow Plus.

Everflow Plus is our white glove service offering that provides you with extra resources for taking your program from pre-launch to scaling. Even if you don't choose this option you'll still have access to stellar customer success team from onboarding to ongoing support, but Everflow Plus is all about taking that support to another hands on level.

With Everflow Plus you'll get:

  • Your proactive account manager will get your program ready to launch with offers, tracking, and attribution in place.

  • Full data and setup migrations from existing platforms.

  • Ongoing training calls for your team.

  • Technical resources for activating existing integrations, and scoping available for custom integration requirements.

  • Global partner payment processing at scale without any outside contracts or setups.

  • Introductions to the right Preferred Partners for driving performance for your vertical and product.

Why Everflow Plus

As you'll see in the demo, Everflow's features are a massive upgrade for most partner programs. More capabilities also means more new things to learn.

Our goal with Everflow Plus is to make the launch and transition easier for your team. We help set your program up the right way, make key partner introductions to start seeing the ROI you need for scalingthis channel, and we get your tech stack connected to the platform to make smart decisions about your performance reporting.

4

Go Beyond Affiliates With A Direct Linking Tracking Set Up

Direct Linking works by tracking users when they reach your website. This method of tracking opens up massive opportunities because it allows you to seamlessly track every channel, including Facebook Ads and Google, and have consolidated reporting for all of your performance.

Direct Tracking works similar to Google Analytics.

Partner 5 promotes you using the link: yourbrand.com?affid=5

When a user reaches your website, our tag will see affid=5 in the URL and start tracking that user. When that user purchases, Partner 5 will get credit for driving that sale.

Setting up Direct Linking is easy. You can do it instantly for our integrated shopping carts, or place two JS tags for all other types of websites.

    5

    Use Integrations To Quickly Connect Your Tech Stack

    The most effective customers use Everflow as their centralized hub for all of their marketing efforts that drive ROI. Whether you're managing only partnerships or all of your performance marketing, you'll be able to make better decisions by receiving more data inside of your platform.

    Our most commonly used types of integrations are:

    • Shopping Carts - Set up tracking in a few clicks

    • CRMs - Track customer stages as events.

    • CDPs - Connect your external data sources.

    • Facebook / Google - Push conversion data.

    • Payments - Pay partners (included with Plus.)

    • Suppression - For Email & SMS Partners

    You can see our full list of integrations and partners here:

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    Custom Integrations

    Do you need a critical integration that we don't offer? As a part of Everflow Plus, we can scope our your requirements for the integration. We will then with you with a clear and fair proposal for building out this custom integration and how long it takes.

    We're here to support your continued growth.

    Ready To Grow
    Your Business?
    get started
    6

    Manage More Types Of Partners

    The affiliate channel is well known for being one of the most cost effective marketing channels available- they deliver customers at your set CPA.

    Having access to powerful and flexible tracking methods means you can expand out to more types of partnerships for driving performance from more types of partnerships:

    • Influencers - Track their performance through coupons and our automatically generated tracking code URLs.

    • Customers / Fans - Recruit your best advocates to start promoting your brand. With our platform, you own every relationship

    • Offline Placements - Use tracking QR codes to drive performance.

    • Apps - Connect your MMP, use postbacks, and prevent click fraud.

    • Media Buying - Track your own performance, and use our integrations to push conversion data to your partners ad accounts.

    • Strategic Partners - Provide them with a reporting dashboard.

    Set Up Your Coupon Strategy And Defenses

    Here is the unspoken reality for eCommerce affiliate marketing - everything revolves around coupons.

    The normal user behavior is to shop, see the coupon code box while completing the purchase, and then look for a coupon code.  When the user grabs that coupon, it fires off that coupon affiliates tracking link, and the coupon site will take credit for the purchase. We call this Coupon Poaching and who deserves credit quickly becomes distorted.

    Even if you decide to not work with coupon affiliates, if you use coupons for tracking influencers and other channels, you can still run into issues. Many coupon websites allow user submitted coupons, and it's easy for your tracking coupons to end up on those websites, and you ending up paying the wrong partner for driving sales.

    How do you protect your partners and yourself from Coupon Poaching? Use our Click-To-Conversion Time reports and rules to understand who really deserves credit. In the example above, if the user grabs a coupon and then completes a purchase, the time from the coupon websites fired click and the users purchase (conversion) will be extremely short and clearly doesn't deserve credit. You can learn more on implementing a strategy by reading this guide.

    7

    Why coupon affiliates are great

    There are strong arguments for the value of coupon affiliates. Consumers are more likely to buy and less likely to look at competitors when they find a deal on a third party site. It feels more special.

    Also, not all coupon websites are the same. Many are loyalty websites where they offer special coupon discounts to their members. These members weren't specifically planning to buy from you, so when they reach your website they will spend time shopping like your other customers. You can easily see they are driving healthy behavior as there will be a much longer click-to-conversion time in your reporting.

    8

    Test To Make Sure Everything Is Ready For Launching

    Everything needs to work before you activate your partners. If your partners promote your offer, and don't see any results from their efforts, their motivation for continuing to test your offer will run out quickly.

    Our onboarding team will support you with testing the most common setup issues:

    • Are you tracking user clicks when they reach your website?

    • Are you recording conversions when these user's purchase?

    • Does the conversion have the correct revenue and payout?

    • Are your partner tracking links set up to pass you the right data points? Usually the partner ID, offer ID, and their placement IDs.

    • Are you returning all the conversion data points that would help your partners scale their efforts?

    • For advanced partners, are you firing their postback properly to pass back all of the parameters they need?

    Recruit Partners Into Your Program

    At this point you'll be ready to start growing your partnerships.

    Always keep in mind for partners that are only paid when they drive performance: They are taking on risk. Testing out promoting your offer takes time, effort and if they buy media, money. You need to make sure that you make it easy for them to get start, provide them with the resources they need to be successful, and offer an enticing payout that will reward them for ramping up their efforts.

    Two of the best sources of performance partners:

    Research affiliates promoting your competitors: Often the best affiliates to promote your offers are the ones that are already successful promoting other products in your vertical. You can do quick searches for competitors or your specific type of product and then include search terms like reviews, discounts, and coupons to see what websites are already promoting in your space. The vast majority of those websites will be open to affiliate partnerships (though many may be unresponsive to you without an existing relationship or a very enticing offer)

    Your existing customers / fans: Your best promoters will always be from people that already know and love your product. Reach out to your own audience about joining your program, and get them set up with tracking links. You may not even want/need to pay them, but letting them see how many purchases they've drive and sending them thank you gifts goes a long way.

    9

    Where Everflow Plus Fits In

    With Everflow Plus, we're here to help speed up how fast you see ROI from your partner channel. One of the ways we do this is by introducing you to a curated set of partners that would be a great fit for your product or business. We bring you high valued partner relationships that can form a cornerstone of your program as it grows.

    Once you've gotten traction through our partner introductions, you'll still want to continuing growing your program through your own ongoing recruitment efforts or by working with one of our certified affiliate management agencies that bring their own relationships to the table.

    10

    Understand What Drove Results

    It's great when you have your partners delivering sales on a regular basis. Taking your program from delivering good results to being your best performing channel, requires the ability to optimize those partners further. Fortunately, at Everflow we make understanding your data simple.

    We recommend tracking and optimizing around the following:

    • Events - Tracking sales isn't enough, you should be tracking any important events that show engagement. For example, newsletter sign ups, visiting your pricing page, or purchasing a subscription. Once you track these details, you can better understand channels like influencer or content that may not deliver as many sales, but may deliver far more engagement events.

    • Placement IDs - Professional affiliates and media buyers drive traffic from a wide variety of websites and placements. Some placements are good, some deliver fraud, and neither you not the partner would notice it without looking at performance on the placement level.

    • Drill down into placements - Using our Dimensional Analytics tool, you can easily drill down into any partner to see their performance by placement. Deactivating the lowest qualities placements can quickly take their traffic from good to great.

    • Review Click-To-Conversion Time reports - Regularly checking this report makes it easy to catch coupon poaching and other common types of fraud. Users shouldn't be purchasing from your website 20 seconds after they reach it, unless they were already almost done purchasing.

    Set YOUR PROGRAM Up For Success

    Regardless of what plan you choose, our team will help guide you through the onboarding process to make sure you set up your program with the right fundamentals.

    You can avoid a lot of fraud and make managing your program much easier by setting up clear rules in Everflow: Only accepting traffic from specified countries, using day parting to only accept traffic during your normal time zone hours, and alerts to notify you whenever something suspicious occurs.

    Ready To Grow
    Your Business?
    get started